Online store premium
ROAS >19 during the war, or how to sell values through Google Ads ads
Increased profitability of marketing investments for the valise store
The Task:
Scale Advertising Campaigns Without significant CPA Growth
The Decision:
1 .Audit
During the Google Ads audit, we found that a large number of campaigns on handbetting were launched.In addition, of the 10 active campaigns in the advertising office, only 4 were actually rented.Non-profit campaigns have been closed.The 2ndOptimization
A large scale of advertising campaign optimization has been carried out.We rejected general requests, and focused on more narrow search terms of the type "Product Category + Brand".Google Shopping is segmented by product and price categories.This was done to ensure that there was more control over the campaigns, shows and priority of certain categories of goods, and control over the volume of advertisements regarding the marginality of the goods displayed.3 .Scalation of advertising campaigns
We have decided that we will work with a profitability targeted investment strategy so that the scalability of advertising campaigns is gradual and without significant growth in CPA.The Results:
Used - 187 073,06
earned - 3 569 681,50
ROAS – 1908,17%
Increased profitability of marketing investments for the valise store
The Task:
Scale Advertising Campaigns Without significant CPA Growth
The Decision:
1 .Audit
During the Google Ads audit, we found that a large number of campaigns on handbetting were launched.In addition, of the 10 active campaigns in the advertising office, only 4 were actually rented.Non-profit campaigns have been closed.The 2ndOptimization
A large scale of advertising campaign optimization has been carried out.We rejected general requests, and focused on more narrow search terms of the type "Product Category + Brand".Google Shopping is segmented by product and price categories.This was done to ensure that there was more control over the campaigns, shows and priority of certain categories of goods, and control over the volume of advertisements regarding the marginality of the goods displayed.3 .Scalation of advertising campaigns
We have decided that we will work with a profitability targeted investment strategy so that the scalability of advertising campaigns is gradual and without significant growth in CPA.The Results:
Used - 187 073,06
earned - 3 569 681,50
ROAS – 1908,17%
Ukraine 
Available for hire