Increase of customers on the online course
How to earn $120,000/month on online learning through YouTube Ads
The situation:
We have a client who is selling earnings courses on YouTube through a free online marathon.
They already had subordinates whose client was constantly rejoicing.All the work was done under a strict competition.The Task:
The customer came out of an invitation to give from 300 lies per day to $1.Under the conditions of using more than $7000 a month and deposit in the CRI I received an additional % to pay, and therefore I was interested in this.The December
In the first month of work I created offices, processed creativity and launched the first campaigns.I intended to test both target on auditories, expanded by optimized targeting and broad campaigns.After the launch of the advertisement, it began to give ice much less to the CRI.And although the quality of them was not high (many people refused to pay for the paid rate, although the entire marathon was overwhelmed), we covered this problem with the quantity.For work I used 12 video-resolutions in which the course speaker told about the strengths of the product addressing a different CA and offering a different value.
From 15 to 31 December:
Expenses = 1 171,63$
of 2 028
SRA = 0.57$
Sicked
In January, the customer wanted to move to a different form of advertising payment.In order not to waste time, we decided to create a second account, since to change the method of payment needed to stop the old for a certain time.In addition, the customer complained about a bad percentage of payment, and therefore it was necessary to change the tactics.I decided to give up the expanded targeting, which led to a significant decrease in costs and the amount of ice per day.However, thanks to the appearance of a second account I could test more hypotheses at the same time.The data of the remarketing auditors I transferred to both accounts so that they were taught each other, not parallel.In addition, the new office was to be optimized from 0, which significantly worsened the result for a certain period.Overall on the summit:
Expenses = 7 568,16$
Number of pages: 8 987
The price is 0.84$
July
In February, I agreed with the customer to give me information about the collection of ice.So the main KPI is ROAS, not CPA.Over the course of the month I tested a new video ad using an automatic ad rotation, as well as self-modifying the display of each creative.For the Late:
Expenses = 7 312,47$
Number of pages: 8267
Profited: 121 695,23$
by Berry
On the first day of March, I received two more accounts.One of the client's subordinates was dismissed, and I was transferred his accounts as the most rented of the employees.Having 4 client accounts under control, I again set the data exchange between all Google Ads accounts through Google Analytics to accelerate the learning of algorithms.Now I could use these accounts to conduct A/B tests, test new hypotheses and target auditories.I analyzed the campaigns left after the predecessor to take advantage of the best practices.I suggested the customer to download the customer base to the Google Ads office.Under these lists we created Look-a-like audiences, on which they immediately launched advertising.The customer recorded new video-creatives, which we also launched into work.In addition, we launched separate videos aimed at people who have already been on the site but have not registered for the course.for March:
Expenses = 22517,74$
Number of pages: 14496
earned: 265085,69$
The situation:
We have a client who is selling earnings courses on YouTube through a free online marathon.
They already had subordinates whose client was constantly rejoicing.All the work was done under a strict competition.The Task:
The customer came out of an invitation to give from 300 lies per day to $1.Under the conditions of using more than $7000 a month and deposit in the CRI I received an additional % to pay, and therefore I was interested in this.The December
In the first month of work I created offices, processed creativity and launched the first campaigns.I intended to test both target on auditories, expanded by optimized targeting and broad campaigns.After the launch of the advertisement, it began to give ice much less to the CRI.And although the quality of them was not high (many people refused to pay for the paid rate, although the entire marathon was overwhelmed), we covered this problem with the quantity.For work I used 12 video-resolutions in which the course speaker told about the strengths of the product addressing a different CA and offering a different value.
From 15 to 31 December:
Expenses = 1 171,63$
of 2 028
SRA = 0.57$
Sicked
In January, the customer wanted to move to a different form of advertising payment.In order not to waste time, we decided to create a second account, since to change the method of payment needed to stop the old for a certain time.In addition, the customer complained about a bad percentage of payment, and therefore it was necessary to change the tactics.I decided to give up the expanded targeting, which led to a significant decrease in costs and the amount of ice per day.However, thanks to the appearance of a second account I could test more hypotheses at the same time.The data of the remarketing auditors I transferred to both accounts so that they were taught each other, not parallel.In addition, the new office was to be optimized from 0, which significantly worsened the result for a certain period.Overall on the summit:
Expenses = 7 568,16$
Number of pages: 8 987
The price is 0.84$
July
In February, I agreed with the customer to give me information about the collection of ice.So the main KPI is ROAS, not CPA.Over the course of the month I tested a new video ad using an automatic ad rotation, as well as self-modifying the display of each creative.For the Late:
Expenses = 7 312,47$
Number of pages: 8267
Profited: 121 695,23$
by Berry
On the first day of March, I received two more accounts.One of the client's subordinates was dismissed, and I was transferred his accounts as the most rented of the employees.Having 4 client accounts under control, I again set the data exchange between all Google Ads accounts through Google Analytics to accelerate the learning of algorithms.Now I could use these accounts to conduct A/B tests, test new hypotheses and target auditories.I analyzed the campaigns left after the predecessor to take advantage of the best practices.I suggested the customer to download the customer base to the Google Ads office.Under these lists we created Look-a-like audiences, on which they immediately launched advertising.The customer recorded new video-creatives, which we also launched into work.In addition, we launched separate videos aimed at people who have already been on the site but have not registered for the course.for March:
Expenses = 22517,74$
Number of pages: 14496
earned: 265085,69$
Ukraine 
Available for hire