Only Shark - Ukrainian Shark-Themed E-Commerce Brand

Meta + Google
Client:
Only Shark is a Ukrainian e-commerce store selling shark-themed plush blankets, soft toys, and accessories. Built from zero into a recognizable brand with 1,200+ orders.

Goal:
Launch the store from scratch, scale to profitable sales, and turn the New Year peak into a predictable annual revenue event.

Starting point:
New store
No traffic
No audience

What we did:
Launched from zero - built the funnel, tested offers, found the hero product
Every year before New Year - new holiday campaign with refreshed creatives
54 ad sets tested over 3 years

Results (3 years):
1,200+ orders
$5.84-$11.23 per purchase
$7,472 invested in ads
Stable ROI for 3 years in a row