optimization of advertising campaigns. Sales growth is +45%.
Results of the project (without a budget increase):
Increase in conversion rates (+210%) and conversion rates (+400%)
Reduce the conversion cost by 11 times
Growth of both direct and associated sales with Google Shopping + 38%.4.ROI investments in Google Ads + 340%.Conversion rate c remarketing campaigns from 0.07% to 2.55%, number from 5 to 124 in three months
The flow of new customers is +14%.The Stages 1.The Audit.Structure of advertising companies
The influence of each RC on associated and offline conversions
Errors in advertisements, goals, extensions, etc.The Scope 2.Fast victories
The budget is allocated according to the impact of each advertising campaign on sales.
- optimized and eliminated losses campaigns and tools
Optimized keywords for more targeted requests
Remarketing: optimized the audience, the frequency of shows, the target messages and the quality of the creatives.Step 3 Massaging
The Google Shopping:
Priority with regard to associated and offline conversions
- Divide advertising campaigns on brand requests, as well as with the help of feed main categories and accessories
implemented a new rate strategy according to the profitability and turnability of goods
The remarketing:
Divide the remarketing audience into several groups according to the analysis of the customer behavior and the purchase decision cycles.
- introduced a system of regular exchange of creatives taking into account the "life cycle" and the frequency of display
Installed a system of cascade remarketing campaigns
Attracting new customers:
Auditors by intention under each group of requests and competitors
Adaptive advertisements for each category with variations of goods
Automatic system of update and control of creatives
Additionally :
optimization of Google Analytics.- All conversions were divided into groups according to the AARRR metrics
- Create the KPI (Investor Reporting) system using the automatic integration of Google Data Studio, 1C, Ad Account, Associated Conversion Reports.
Increase in conversion rates (+210%) and conversion rates (+400%)
Reduce the conversion cost by 11 times
Growth of both direct and associated sales with Google Shopping + 38%.4.ROI investments in Google Ads + 340%.Conversion rate c remarketing campaigns from 0.07% to 2.55%, number from 5 to 124 in three months
The flow of new customers is +14%.The Stages 1.The Audit.Structure of advertising companies
The influence of each RC on associated and offline conversions
Errors in advertisements, goals, extensions, etc.The Scope 2.Fast victories
The budget is allocated according to the impact of each advertising campaign on sales.
- optimized and eliminated losses campaigns and tools
Optimized keywords for more targeted requests
Remarketing: optimized the audience, the frequency of shows, the target messages and the quality of the creatives.Step 3 Massaging
The Google Shopping:
Priority with regard to associated and offline conversions
- Divide advertising campaigns on brand requests, as well as with the help of feed main categories and accessories
implemented a new rate strategy according to the profitability and turnability of goods
The remarketing:
Divide the remarketing audience into several groups according to the analysis of the customer behavior and the purchase decision cycles.
- introduced a system of regular exchange of creatives taking into account the "life cycle" and the frequency of display
Installed a system of cascade remarketing campaigns
Attracting new customers:
Auditors by intention under each group of requests and competitors
Adaptive advertisements for each category with variations of goods
Automatic system of update and control of creatives
Additionally :
optimization of Google Analytics.- All conversions were divided into groups according to the AARRR metrics
- Create the KPI (Investor Reporting) system using the automatic integration of Google Data Studio, 1C, Ad Account, Associated Conversion Reports.
Kyiv 
Available for hire