Optimization of advertising strategy for Browmaster
Collaboration period from December 2023 - present (with breaks).
Reduction in lead cost – in December 2024, the cost of a lead via WhatsApp was $2.56, in January 2025 – $1.85, and in February 2025 – $0.73. This is a reduction of more than 3 times in 2 months.
Audience filtering – after adjusting targeting, the number of non-target leads decreased from 50% in January 2025 to 30% in February 2025, which means a 40% reduction in the non-target audience.
Increase in conversion to sign-ups – in December 2024, the conversion rate was 12%, in January 2025 – 14%, and in February 2025 – 16%. This confirms that advertising optimization and automation of lead management yield results.
Updating creatives and working with quizzes – allowed attracting a more interested audience and increasing engagement with the ads.
Automation of application processing – CRM integration reduced response time to leads and helped convert them into actual sign-ups more quickly.
Reduction in lead cost – in December 2024, the cost of a lead via WhatsApp was $2.56, in January 2025 – $1.85, and in February 2025 – $0.73. This is a reduction of more than 3 times in 2 months.
Audience filtering – after adjusting targeting, the number of non-target leads decreased from 50% in January 2025 to 30% in February 2025, which means a 40% reduction in the non-target audience.
Increase in conversion to sign-ups – in December 2024, the conversion rate was 12%, in January 2025 – 14%, and in February 2025 – 16%. This confirms that advertising optimization and automation of lead management yield results.
Updating creatives and working with quizzes – allowed attracting a more interested audience and increasing engagement with the ads.
Automation of application processing – CRM integration reduced response time to leads and helped convert them into actual sign-ups more quickly.
Odessa 
Available for hire
Offer work