Beauty Code: Advertising for the largest beauty salon in Prague
Beauty Code — the largest beauty space in Prague.
Directions: laser hair removal, hardware and classic massage, facial cleansing, training in laser hair removal.
Task:
Launch lead generation — set up a flow of applications for the business in the beauty and aesthetic services niche — laser hair removal, massage, cosmetology, as well as training in this field and selling hardware cosmetology equipment.
Point A:
- High lead cost (from €20)
- No clear reporting
- Outdated creatives
- Only the funnel through messages is working
- Low conversion to appointments (less than 20%)
- Advertising only targets Russian-speaking audience
- Advertising is not profitable
Point B:
- Good lead cost (€5-10)
- Introduced a hybrid reporting format. Advertising analytics + sales department
- Created conversion videos and static creatives
- Launched funnels through lead forms and quizzes
- Conversion to appointments increased (48%)
- Additionally launched advertising to the Czech audience and increased the flow of clients to the salon by 43%
- Advertising profitability from 500%
Results for January 2026
Leads: 440
New clients: 210
Lead cost: €6.1
Budget: €2,687
Revenue: €15,000+
Profitability:
ROAS = 558%
ROI = 458%
Revenue is indicated from the initial procedure. Considering that most procedures are provided in courses, the potential revenue from attracted clients is significantly higher.
How the result was achieved:
1. Developed a strategy for the advertising campaign, analyzed old advertising, and the competitive market.
2. Prepared selling competitive offers based on the analysis of the Prague market.
3. Launched advertising for the main services that consistently deliver results: laser hair removal, hardware and classic massage, cosmetology.
4. Used lead form funnels and quiz marketing
1. Developed quizzes for each service
5. Prepared and launched separate advertising campaigns for the Czech audience
6. Introduced a hybrid reporting format. Advertising analytics + sales department, which allows for better optimization of advertising campaigns according to appointment results, not just leads from the advertising cabinet.
7. Launched a training direction for comprehensive cosmetologist masters.
More details: https://buturlin.notion.site/Beauty-Code-516-2e3f9975215580519c32fffe4b269c3c
Directions: laser hair removal, hardware and classic massage, facial cleansing, training in laser hair removal.
Task:
Launch lead generation — set up a flow of applications for the business in the beauty and aesthetic services niche — laser hair removal, massage, cosmetology, as well as training in this field and selling hardware cosmetology equipment.
Point A:
- High lead cost (from €20)
- No clear reporting
- Outdated creatives
- Only the funnel through messages is working
- Low conversion to appointments (less than 20%)
- Advertising only targets Russian-speaking audience
- Advertising is not profitable
Point B:
- Good lead cost (€5-10)
- Introduced a hybrid reporting format. Advertising analytics + sales department
- Created conversion videos and static creatives
- Launched funnels through lead forms and quizzes
- Conversion to appointments increased (48%)
- Additionally launched advertising to the Czech audience and increased the flow of clients to the salon by 43%
- Advertising profitability from 500%
Results for January 2026
Leads: 440
New clients: 210
Lead cost: €6.1
Budget: €2,687
Revenue: €15,000+
Profitability:
ROAS = 558%
ROI = 458%
Revenue is indicated from the initial procedure. Considering that most procedures are provided in courses, the potential revenue from attracted clients is significantly higher.
How the result was achieved:
1. Developed a strategy for the advertising campaign, analyzed old advertising, and the competitive market.
2. Prepared selling competitive offers based on the analysis of the Prague market.
3. Launched advertising for the main services that consistently deliver results: laser hair removal, hardware and classic massage, cosmetology.
4. Used lead form funnels and quiz marketing
1. Developed quizzes for each service
5. Prepared and launched separate advertising campaigns for the Czech audience
6. Introduced a hybrid reporting format. Advertising analytics + sales department, which allows for better optimization of advertising campaigns according to appointment results, not just leads from the advertising cabinet.
7. Launched a training direction for comprehensive cosmetologist masters.
More details: https://buturlin.notion.site/Beauty-Code-516-2e3f9975215580519c32fffe4b269c3c
Odessa 
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