Lazerhall: Target for the network of laser cosmetology centers

Lazerhall: Target for a network of laser cosmetology centers. 14 salons in Ukraine and Europe

Client:

LazerHall — a network of laser cosmetology centers in Ukraine and Poland.

At the start of the collaboration, the network was actively scaling and operating in several cities simultaneously.

Task:

- Build a comprehensive marketing system for the network
- Increase the number of applications in each city
- Ensure a stable flow of clients for laser hair removal
- Raise brand awareness in the regions
- Reduce the cost of applications and make it predictable

Point A:

- Advertising was launched by other contractors
- The cost of applications reached $10
- The flow of applications was unstable
- There was no unified strategy across cities
- There were only 6 centers at the start
- Not all funnel formats were used (Direct / Quiz / traffic)

Point B:

- Created conversion videos and static creatives
- Launched lead generation, Direct, Quiz, and awareness campaigns
- Reduced the cost of applications to $1–3 in most cities
- Developed catchy offers for each city — focus on promotions and combo offers
- The network scaled and opened new centers with a ready marketing strategy
- Work was done both with the Lazerhall brand and the updated Daarise brand — website design was developed

Results by cities:

Mykolaiv
Budget: $1,290
Messages: 219 / $1.7
Leads: 60 / $3.66
Quiz: 3 / $4

Kherson
Budget: $951.41
Messages: 170 / $2.4
Leads: 83 / $3.1

Wrocław
Budget: $874.17
Messages: 99 / $2.8
Traffic: 597 / $0.26

Uzhhorod
Budget: $1,001.67
Messages: 233 / $2.3
Leads: 101 / $2.42
Quiz: 9 / $0.63

Lviv
Budget: $974.9
Messages: 125 / $3.17
Leads: 244 / $3.13

Dnipro
Budget: $677.9
Messages: 43 / $1.8
Leads: 77 / $3.59
Event registration: 37 / $0.65

Mukachevo
Budget: $1,087.12
Messages: 215 / $2.5
Leads: 85 / $2.28
Quiz: 4 / $1.28

Irshava
Budget: $522.52
Messages: 135 / $2.7
Leads: 97 / $1.2

Chișinău
Budget: $790.23
Messages: 245 / $3.2

How the result was achieved:

1. Developed a unified marketing strategy for the network, analyzed old advertising, and the competitive market.
2. Prepared selling competitive offers considering the specifics of each city and the purchasing power of the audience.
3. Launched various engagement funnels, adapted formats for cities:
- Direct messages — for small cities
- Lead form — for large cities
- Quiz — supporting format when applications declined
4. Simultaneously scaled brand awareness through reach and traffic on Instagram.
5. Actively supported the launch of new centers:
Thanks to the working strategy, the launch of each new city occurred faster and more efficiently.

More details: https://buturlin.notion.site/Lazerhall-14-4f26d3b4d5854d3dbad4a874db8db4fc