Optimization of e-mail marketing

+48,73% to income for the account of EMAIL-Marketing Optimization

About the project
Subject: Construction equipment

The task
Increase income through email marketing channel

What has been done

Analysis of the current state of the email channel (the existing subscribers base, the effectiveness of the work of existing letters and mailing);
Based on the results, a segmentation of the base was carried out;
Current templates of letters are optimized (personalization, simplification of structure, distribution of UTP);
Special templates are developed for each segment;
Analysis based on the results obtained, implementation of optimization changes.