The Internet shop of furniture

+517% to traffic and +861,04% to income - INTERNET-MABLE STORY

About the project
Online furniture store

The task
Reanimation of Email Marketing Channel

What was done
Preparation
Analysis of the current state of the channel;
Based on the results, a segmentation of the base was carried out;
Current templates of letters are optimized (personalization, simplification of structure, distribution of UTP);
Special templates are developed for each segment;
Analysis based on the results obtained, implementation of optimization changes;
Set up the trigger message;
Implementation of special forms of retention of users.