Optimize Google Ads advertising campaign

Subject: Products for dogs.The result:
The number of clicks +2000% on the same budget.Analysis of competitors

Analysis of the site

Settings of Campaign
Site Traffic (there was no target for the campaign before)
- Geographical targets (Moscow, Moscow, St. Petersburg, L.O., Russia)
- Target language (instead of all languages only Russian)
- The strategy for the appointment of rates changed to "Maximum number of clicks"
- Budget exposed to the level of 750 rubles per day
Advertising campaign optimization is now 100%

Groups of Advertisements
A single relevant group of advertisements
The other duplicating groups of ads have been suspended.

Key words
The relevant keywords are collected
The Minus Words
- Type of conformity left on "Wide conformity" for maximum coverage

Extensions
- Added 8 additional links with qualitatively prescribed headlines and descriptions
- Added 4 new clarifications that reveal and solve the pain of the target audience
Change the phone number to the one on the site.
Added structured descriptions in the form of convenience (benefits)

Advertisements
There were four advertisements.
Maximum attractive advertisements with keywords
3 search ads (standard)
- 1 adaptive search ad with 11 different headlines and 4 different descriptions