Oral Dent - Dental Insurance in Germany

Meta + Google + TikTok
Client:
Oral Dent is a dental insurance service in Germany helping immigrants get free or low-cost dental treatment.

Goal:
Minimize cost per lead while maintaining stable daily lead volume.

What we did:
Full audit of the ad account and competitor analysis
Identified key mistakes in previous management
Tested thousands of creatives: UGC video, animation, Sora 2, static
Quizzes, lead forms, website traffic campaigns
Parallel launch across dozens of ad accounts
Platforms: Meta, Google Ads, TikTok

Results:
Cost per lead reduced by 50%+
400 leads/day at peak
Budget scaled to €120 000+/month
200 000+ leads generated in total
€2 000 000+ invested in ads over 3 years
Currently stable at 200 leads/day