Packaging for a premium hair straightener
Role: Graphic / Packaging Designer
Category: Beauty & Personal Care Packaging, Product Design
Concept: Luxury Minimal
1. Project Overview & Challenge
Task: Develop a comprehensive packaging design (all 6 sides of the box) for the professional hair straightener of the brand AKS. The product is aimed at two markets — Ukraine and Kazakhstan, so the packaging needs to be bilingual (UA/KZ) but without visual overload.
Main challenges:
Maintain a premium look of "more expensive than its price" for the device, using the principles of a strict modular grid.
Harmoniously integrate technical and legal information in two languages on a limited space.
Create a clear visual hierarchy where each side of the box serves its marketing function.
2. Design Approach
The concept "Luxury Minimal" was chosen for implementation (inspired by the aesthetics of premium beauty magazines and brands like Dyson or ghd):
Color palette: Deep matte graphite as the main background, emphasizing the technology and premium quality of the device. Accents and fonts are executed in thin lines with letter spacing.
Printing effects (planned for print):
AKS logo on the front and top panels — blind embossing or selective glossy UV coating for texture play.
Thin foiling of elements.
3. Packaging Anatomy (Side Breakdown)
The project demonstrates detailed work on each edge of the box for maximum customer interaction:
Front side (Cover): Visual "hook". Minimum text, focus on a realistic render of the device, logo, and concise bilingual USP ("Perfect Smoothness and Shine").
Back side (Technical & Informational): Divided into logical blocks. At the top — an emotional description of benefits, below — minimalist icons of key features (150–230°C, ceramic/tourmaline, quick heating in 30 sec). At the bottom — a neat technical footer with certifications (EAC, CE) and a barcode.
Side 1 (Emotional): Contains a usage guide ("from soft waves to mirror shine") and a clear list of contents in the form of pictograms.
Side 2 (Technical): Macro photographs and highlights of the device details: elongated plates, 360° rotating cord, and LED display. A delicate visual element is added — a photo of styled hair.
Top and Bottom sides (Caps): Top — clean branding "Professional Hair Care". The bottom edge is fully dedicated to legal information of importers, service center contacts, and terms of the 12-month warranty.
4. Results & Impact
A clean, structured, and commercially attractive packaging design has been created that:
Clearly stands out on the store shelf due to the deep dark color and absence of chaotic textual "noise".
Fully complies with legal requirements for product labeling in Ukraine and Kazakhstan.
Forms the image of a reliable professional device even before the box is opened.
Tools used:
Adobe Photoshop (Retouching and Layout)
Adobe Illustrator (Vector Graphics, Icons, Layout of Technical Blocks)
Cinema 4D / KeyShot (3D Visualization of the Box and Renders of the Device)
Category: Beauty & Personal Care Packaging, Product Design
Concept: Luxury Minimal
1. Project Overview & Challenge
Task: Develop a comprehensive packaging design (all 6 sides of the box) for the professional hair straightener of the brand AKS. The product is aimed at two markets — Ukraine and Kazakhstan, so the packaging needs to be bilingual (UA/KZ) but without visual overload.
Main challenges:
Maintain a premium look of "more expensive than its price" for the device, using the principles of a strict modular grid.
Harmoniously integrate technical and legal information in two languages on a limited space.
Create a clear visual hierarchy where each side of the box serves its marketing function.
2. Design Approach
The concept "Luxury Minimal" was chosen for implementation (inspired by the aesthetics of premium beauty magazines and brands like Dyson or ghd):
Color palette: Deep matte graphite as the main background, emphasizing the technology and premium quality of the device. Accents and fonts are executed in thin lines with letter spacing.
Printing effects (planned for print):
AKS logo on the front and top panels — blind embossing or selective glossy UV coating for texture play.
Thin foiling of elements.
3. Packaging Anatomy (Side Breakdown)
The project demonstrates detailed work on each edge of the box for maximum customer interaction:
Front side (Cover): Visual "hook". Minimum text, focus on a realistic render of the device, logo, and concise bilingual USP ("Perfect Smoothness and Shine").
Back side (Technical & Informational): Divided into logical blocks. At the top — an emotional description of benefits, below — minimalist icons of key features (150–230°C, ceramic/tourmaline, quick heating in 30 sec). At the bottom — a neat technical footer with certifications (EAC, CE) and a barcode.
Side 1 (Emotional): Contains a usage guide ("from soft waves to mirror shine") and a clear list of contents in the form of pictograms.
Side 2 (Technical): Macro photographs and highlights of the device details: elongated plates, 360° rotating cord, and LED display. A delicate visual element is added — a photo of styled hair.
Top and Bottom sides (Caps): Top — clean branding "Professional Hair Care". The bottom edge is fully dedicated to legal information of importers, service center contacts, and terms of the 12-month warranty.
4. Results & Impact
A clean, structured, and commercially attractive packaging design has been created that:
Clearly stands out on the store shelf due to the deep dark color and absence of chaotic textual "noise".
Fully complies with legal requirements for product labeling in Ukraine and Kazakhstan.
Forms the image of a reliable professional device even before the box is opened.
Tools used:
Adobe Photoshop (Retouching and Layout)
Adobe Illustrator (Vector Graphics, Icons, Layout of Technical Blocks)
Cinema 4D / KeyShot (3D Visualization of the Box and Renders of the Device)
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Svitlana Zhuravel
 Kropivnitskiy 2 0
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Available for hire
2 Safes completed
On the service 3 months 13 days
Offer work