Svitlana Zhuravel
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Kropivnitskiy,
Ukraine
4 hours 8 minutes back
available for hire
2 Safes completed
16 days 20 hours back
2 clients
22 proposals made
on the service 2 months 25 days
Rating
Successful projects
Average rating
Language proficiency level
Українська: upper-intermediate
Русский: upper-intermediate
English: intermediate
CV
Про себе:
Письменник та перекладач із мультидисциплінарним бекграундом.
Поєдную філологічну точність із художнім баченням: пишу книги, створюю сценарії для вертикальних відео та займаюся локалізацією сенсів.
Спеціалізуюся на повному циклі підготовки тексту — від ідеї та дизайну обкладинки до професійного редагування та верстки.
Мій підхід — це поєднання естетики слова та технічної бездоганності.
Skills and abilities
Design & art
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Artwork
from 16 USD for project
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Illustrations & Drawings
from 16 USD for project
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Infographics
from 16 USD for project
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Packaging and label design
from 16 USD for project
Photo, Audio & Video
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Animation
from 11 USD for project
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Photo Processing
from 11 USD for project
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Transcribing
from 16 USD for 1000 symbols
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Video Creation by Artificial Intelligence
from 16 USD for project
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Video Processing
from 23 USD for project
Translation
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English
from 16 USD for day
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Text Translation
from 16 USD for day
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Ukrainian
from 11 USD for day
Writing
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Articles & Blog Posts
from 14 USD for 1000 symbols
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Copywriting
from 16 USD for 1000 symbols
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Naming & Slogans
from 14 USD for project
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Poems, Songs & Prose
from 14 USD for project
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Rewriting
from 11 USD for 1000 symbols
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Script Writing
from 16 USD for 1000 symbols
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Text Editing & Proofreading
from 11 USD for 1000 symbols
Portfolio
- All works 23
- Logo Design 2
- Photo Processing 7
- Text Translation 1
- Web Design 1
- Print Design 2
- Animation 1
- Outdoor Advertising 1
- Packaging and label design 2
- Script Writing 1
- Text Editing & Proofreading 2
- AI Art 2
- Clothing design 1
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34 USD A script for a modern graduation party
Script Writing
Category: Event Scenarios / Concept for a Private Event
Target Audience: 11th Grade Graduates (Boomer/Alpha Generation) and their Parents.
Format and Location: Banquet Hall / Restaurant
Number of Guests: ~50 people
…
Task (The Challenge)
Develop a creative, dynamic script for a graduation evening that completely departs from outdated school templates (boring line-ups, poems from the internet, long official speeches).
Main Challenge: Create synergy between two different generations — teenagers and parents, bringing them together on the dance floor and in shared interactions, avoiding a sense of "cringe" for the youth and discomfort for the adults.
Concept and Solution (The Concept)
The "Off-line" concept is built on a balance of modern digital trends (AI, TikTok, memes) and live, sincere communication. The 6-hour program is divided into emotional blocks, where each guest is an active participant in the show, not just a spectator.
Key Features of the Script:
Digitalization and AI: Using neural networks to create interactive content (generating futuristic portraits of guests for the show "Neural Network Knows Everything").
Gamification "Generation VS Generation": Interactive battles on understanding each other's slang and pop culture, breaking down barriers through humor.
Emotional Digital Capsule: Creating a closed Telegram bot for collecting media memories, access to which will automatically open exactly 5 years later.
Breaking Formats: Replacing the traditional slow waltz with a "Craft Dance Flashmob," which starts lyrically and transitions into a TikTok mix.
Structure of the Implemented Project (Deliverables)
Within the case, the following was developed:
Minute-by-minute timing plan of the event (from the Welcome zone to the final DJ set).
Complete script for the host (text prompts, interactive blocks, mechanics for emergencies).
Musical direction: Exclusive playlist including modern Ukrainian radio hits, retro drive in modern arrangements, and background tracks to maintain tempo.
Checklist for technical and props support for the event coordinator.
Result (The Result)
100% guest engagement: The program is designed so that multimedia contests engage even the least active parents.
Emotional Balance: The event combines high dynamics (Stand-up, battles) and deep sentimental moments (Digital Capsule, candle finale), leaving a lasting aftertaste.
Scalable Product: The script is easily adaptable for any number of guests (from 30 to 150 people) thanks to the modular structure of the blocks.
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16 USD Creation of premium commercial content for the brand
Photo Processing
Role: AI Digital Artist / Product Retouching Specialist
Category: E-commerce, Product Photography, AI Generation, Marketplaces
Project Task
… Transform amateur photographs of soft cookie packaging (doypacks), taken in home conditions on a metal surface, into high-quality commercial content for websites, social media, and marketplaces.
Main Requirements:
Align the geometry and perspective of the packaging.
Clean textures from creases, dents, and glare from the film.
Create cards for each of the 4 types of cookies from both sides (front + back with readable text).
Create a main image photo (Hero Shot) for the entire product line in a unified aesthetic composition.
Alternative Solution: Integration of original digital templates (design mockups) was proposed instead of the logistics of physical goods, completely eliminating the client's costs for delivery and studio shooting.
Stages and Technological Process
1. Pre-processing and geometry alignment (Photoshop / Photopea)
Working with perspective: Using distortion tools (Distort / Perspective Crop), the original angles of the packaging were transformed into ideal frontal objects (face-on), parallel to the edges of the frame.
Contour plasticity: Silhouettes and edges of the packs were aligned to form clear geometry for further work with neural networks.
Retouching defects: Using the Patch Tool and Spot Healing Brush, large dents and creases in the soft packaging were smoothed out, and dirty light glares from glossy elements were removed.
2. Concept development and AI-generated environment (Flair.ai)
To emphasize the naturalness and premium quality of the product, a style of modern stone minimalism was chosen. A series of optimized English prompts were written for scene generation:
...standing on a smooth, modern matte stone podium, clean minimalist concrete background, soft natural sunlight from the side, subtle elegant shadows...
The neural network generated a textured environment (matte stone, light plaster, organic elements of eucalyptus and ingredients), perfectly calculating the fall of soft shadows and reflections for each packaging.
3. Composition and finalization of content
Product grid: 8 separate equal images were formed for four flavors (Rice, Buckwheat, Corn, Corn-Sorghum) — each showcasing the front side and back with clear, readable descriptions and QR codes.
Hero Shot: The final group composition was assembled. All 4 packs were displayed on multi-level stone podiums in a unified light-airy space, creating a holistic perception of the brand line.
Project Result
The client received a complete package of graphic materials ready for publication, without actual shooting.
Budget Savings: 100% (zero costs for product logistics, studio rental, photographer's work, and lighting operator).
Time Savings: The project was completed in a few hours instead of several days of standard shooting process.
Visual Effect: Perfect cleanliness of the packs without physical defects, soft luxurious light, and a unified style that increases conversion to sales on online platforms.
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23 USD Development of a cover for a children's book
Print Design
Role: Illustrator / Cover Designer
Project: Children's Fairy Tale (ages 7–10)
Format: Full spread (front + back cover and spine)
… Task
Develop a cohesive cover spread for a children's adventure book. The main task of the client is to visually convey the atmosphere of a kind, bright, yet mysterious magical forest, as well as to introduce the reader to the main character (an 8-year-old girl) and the creatures that inhabit this world.
Stylistics and Artistic Solutions
Visual Style: The work is executed in a bright cartoon style (palette and volumes inspired by the aesthetics of Pixar animation). Characteristic features include rounded shapes, detailed textures, and expressive facial expressions.
Characters: Created the image of a curious girl with an emotional, lively gaze. As a key fairy tale character, developed a charming glowing winged fox, as well as brought to life elements of the forest (a friendly tree spirit and forest creatures).
Work with Light and Color: Light plays a key role in creating a magical effect. The contrast of deep natural tones (brown, emerald) with luminescent neon accents (pink, blue, and golden plants) adds volume and charm to the illustration.
Composition of the Spread
Front Cover (right side): Expository part. Focuses the child's attention on the heroine's first encounter with the magical forest. The book title is integrated into the overall composition using a stylized three-dimensional font that is easy to read.
Spine: Concisely connects the two parts of the illustration, contains the book title, author's name, and a decorative lantern element that emphasizes the theme of the journey.
Back Cover (left side): Continuation of the forest landscape with a path that invites readers to look inside the book. The composition includes clean, visually uncluttered areas for text annotation, barcode, and publisher's logo.
Technical Parameters: Prepared for print considering bleed, color profile, and resolution for high-quality offset printing. Conceptual modeling and modern AI tools were used in the creation to finalize the artwork.
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23 USD Brand development and naming
Logo Design
Direction: Naming, Brand Strategy, Conceptual Identity
Establishment Format: Modern Kiosk (5 m²), Street Food (chebureks, yantiks, coffee, lemonades)
Location of Launch: Odesa, by the sea (with scaling into a national franchise)
… 1. Challenge and Task
The category of cheburek shops in Ukraine has long been associated with outdated Soviet clichés ("Cheburek No. 1", "Tasty Chebureks") or chaotic station trading. The client faced an ambitious challenge: to enter the free market of quality street food with a bold, stylish brand that can become a national chain like "Drunken Cherry" or "Lviv Croissants" in 5 years.
Task:
Develop a unique name (naming) that is easy to read, memorable, and brings a smile.
Move away from straightforward names (the word "chebureks" is to be placed separately on the sign).
Create a digital-oriented concept adapted to TikTok and Instagram trends.
Lay a strong potential for scaling and selling franchises.
2. Strategic Analysis and Solution Search
I analyzed the location constraints (the first point is a compact 5 m² kiosk in a high pedestrian traffic area by the sea) and the needs of the target audience (youth, tourists, families). In such conditions, the brand must instantly break through the banner blindness of passersby.
Several creative vectors were tested (Odesa color, authenticity, metaphors). The expert choice was the direction "Bold Digital Hype" — it works best for impulsive purchases "on the go" and creates viral potential on social media.
3. Result: Naming "KHRUS"
"KHRUS" is pure onomatopoeia (sound imitation) that reproduces the sound of the first bite of a perfect, hot cheburek with bubbly dough.
Why it works: The name focuses on the main product advantage — the perfect texture. It is short, like a shot, devoid of cheap pathos, and is a direct trigger for appetite.
Franchise potential: Maximum. The word is universal for any region of Ukraine, not tied to a specific geography, and easily becomes part of urban slang ("Let's go for a khrus?").
4. Concept of Verbal and Visual Identity
Verbal Style (Tone of Voice):
Lively, dynamic, slightly cheeky, with a sense of humor. Communication with the client is informal.
Main slogan: "One bite — and full khrus!"
Micro Copywriting on Packaging: "Caution! Juice shoots out."
Visual Solution:
Color Palette: Basic matte graphite black (creates a sense of premium quality, stands out among the bright chaos of the waterfront) and contrasting amber-yellow (the color of the sun and perfect golden frying).
Typography: Massive, bold geometric grotesque with a rightward tilt (the effect of street food speed). The letter "U" is graphically stylized to resemble the break of crispy dough, from which bubbles and crumbs fly out.
Mascot "Khrustik": A charismatic animated cheburek in black wayfarer sunglasses with a sly smile. The main tool for engaging the audience on TikTok and creating sticker packs.
5. Project Result and Deliverables
I formed a complete brand package, ready to be handed over to designers and lawyers for trademark registration:
Conceptual naming with marketing justification and initial risk analysis.
A system of slogans and micro copywriting for packaging.
Technical assignment (TA) for the development of a graphic logo and visual style of the kiosk.
Prototype of the mascot for digital campaigns.
Vector SVG template of the logo as the initial visualization of the concept on a black facade.
The brand is fully packaged for a quick launch and further scaling across the country.
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16 USD Development of a medical sticker pack
Print Design
Direction: Illustration, character design, sticker pack
Task: Based on the existing mascot (Capybara Kapi), develop a series of 10 themed stickers and adapted coloring pages on medical topics for use on Apple mobile devices.
Project tasks
• Character adaptation: Transfer the existing mascot Kapi into a medical context while preserving its character, signature anatomy, and recognizability.
… • Emotional diversity: Create 10 unique plots (situations and emotions) that cover medical routines, health care, and basic hygiene rules.
• Technical optimization for iOS: Prepare files according to the strict technical requirements of the Apple ecosystem.
Technical solutions and work stages
1. Development of concepts and storyline:
Ten plots were formed and implemented, including: "Kapi the Doctor" (main image), "Care" (symbol of support), "Washing Paws" (hygiene), "Time for Medicine," and "Safe Distance."
2. Adaptation for Dark Mode:
Since the iOS and iMessage interface can change color, a soft white outline was created around each sticker. This ensures that the character is clearly readable on both light and dark backgrounds of the screen.
3. Format optimization (Apple Standards):
o Canvas size: $618 \times 618 \text{ px}$ (Large standard in Xcode for perfect display on Retina displays).
o Format: Transparent PNG considering Safe Area, so the edges of the sticker are not cut off when zooming with fingers in chat.
o Weight: Each file is optimized to a limit of 500 KB for quick loading.
Project result
A cohesive, bright, and adaptive sticker pack has been created, which easily integrates into iMessage and can be used for both digital communication and as a basis for branded products (for example, vinyl stickers for the back of a phone). The character turned out to be friendly and calming, fully aligning with the specifics of the medical theme.
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16 USD Illustration for engraving
Photo Processing
About the project
Development of a souvenir commercial illustration for subsequent laser or milling engraving on wood. The main task was to combine key visual symbols of the famous Swiss alpine resort of St. Moritz into a single, balanced composition in a 1:1 format, adapted to the strict technical requirements of production.
• Project type: Commercial illustration, graphic design
• Direction: Souvenir products, laser engraving / Wood engraving
… • Format: Square (1:1) with soft, natural edge filling
• Style: Black-and-white line art, vector contrasting hatching
Tasks and challenges
1. Technical material limitations: Wood engraving does not forgive overly small, chaotic details or thin lines that may "merge" or chip during milling or burning. Each stroke needed to be optimized.
2. Compositional rethinking: Create a multi-layered panorama of the city without using artificial boundaries or text ribbons. Instead of a strict geometric square, the edges of the illustration were to be formed by natural elements of the landscape.
3. Changing accents: The focus of the lower part of the composition was to be an enlarged frozen lake with figures of skaters, which should remain clear and readable when applied to wood.
Process and artistic solutions
• Detail optimization (Line Art & Hatching): The illustration was executed with confident, clean lines using classic hatching to create deep shadows. This provides ideal contrast for CNC machines: clear burning/extraction zones of wood and clean light areas of the material's texture.
• Multi-layeredness and architectural dominants: The composition is built on three main planes:
o Foreground: Enlarged mirror of the lake with concise silhouettes of people on skates, framed by snow-covered firs creating a natural "living" frame.
o Middle ground: Architectural ensemble of the city (including the iconic Badrutt’s Palace hotel) and a carriage that adds a cozy historical atmosphere.
o Background: A massive and majestic railway viaduct with the famous red train dynamically crossing the composition diagonally, and massive Alpine peaks closing the top of the frame instead of a classic sky.
Result
A finished graphic layout, fully ready for production. The work demonstrates a balance between the artistic expressiveness of the landscape and the strict engineering approach to preparing files for engraving. By avoiding small text and replacing complex baroque elements (such as figures of angels from the initial reference) with clean geometry of mountains and architecture, the layout became universal, monumental, and commercially attractive.
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16 USD Wedding print design
AI Art
About the Project (Overview)
Development of a custom double-sided wedding invitation in A5 format, turnkey. The main task is to move away from classic ornate templates with gold embossing and create a light, stylish, and emotional story that reflects the couple's character.
• Format: A5 (148×210 mm), prepared for double-sided printing.
• Style: Minimalism, doodle art, line art.
… • Focus: Contemporary commercial illustration for premium and intimate printing.
Tasks and Challenges (The Challenge)
• Combine informativeness and "airiness": Place a large array of technical data (date, timing, location, dress code, RSVP, gift wishes) without overcrowding the space and maintaining a minimalist spirit.
• Emotional anchor: Create unique characters in a casual, lively pencil sketch style that set the tone for the entire celebration.
• Versatility: Ensure a perfect fit of the layout for dense textured paper types (cotton or kraft paper with pronounced texture).
Execution Process (The Process)
1. Conceptual search and storyline: Development of a series of line illustrations. Several storylines were created (walking hand in hand, a couple on a tandem bicycle) that convey dynamics, lightness, and a romantic mood without unnecessary pomp.
2. Working with text architecture (Typography): Using contrast between an accent, lively calligraphic font for names and a concise, easy-to-read humanist grotesque for information blocks.
3. Development of infographics for the back side: Instead of dry lists of requirements, unique minimalist icons (Dress code, RSVP, parking) were illustrated for the back side (Details). This transformed organizational moments into part of the visual style.
Result (The Result)
A clean, adaptive design of the wedding layout has been created, ready for offset or digital printing on designer cardboard.
• Front side: Focuses attention on the couple and the main event through emotional illustration.
• Back side: Serves as a convenient and aesthetic guide for guests, where each block of information is visually separated and easy to read.
The card leaves a feeling of premium, yet very personal and warm branding of the event.
Technical Specifications (Specs)
• Programs: Adobe Photoshop / Procreate
• Color model: CMYK (for print) / RGB (for digital version)
• Resolution: 300 DPI
• Design elements: 100% original line graphics and icons.
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11 USD Illustration for a book
AI Art
Role: Illustrator / Book Graphic
Direction: Character Design, Visual Consistency, Digital Art
Stylistics: Dark Fantasy / Grim Realism
Project Overview
… Work on a series of illustrations for a dark fantasy genre book. The main task of the client was not to create concepts from scratch, but to adapt existing references to a unified artistic standard and ensure absolute recognizability of the characters in various plot scenes.
The Challenge
Consistency: Maintain the exact anatomical structure of the face, proportions, hairstyles, and costume details of the characters in different angles, poses, and lighting variations.
Stylization: Transfer the disparate references of the client into a single, monolithic artistic style that corresponds to the grim atmosphere of Dark Fantasy.
Series: Create a stable visual base for the use of characters in dynamic and static scenes throughout the book.
Process & Workflow
1. Analysis and Fixation of Anthropometry (Identity Mapping)
The work began with a detailed analysis of the client's references. Key "anchors" of each character's appearance were identified: unique eye shape, cheekbone architecture, jawline, and characteristic clothing elements. This allowed for the fixation of character identities before starting to draw the scenes.
2. Development of Character Sheets
To ensure visual stability, basic angles (frontal, three-quarters) were created, and the characters' facial expressions were tested. This eliminated distortion of facial features when changing angles in future illustrations.
3. Working with Light and Atmosphere (Dark Fantasy Aesthetic)
To integrate the characters with the environment of the world, contrasting light and shadow (chiaroscuro), deep dark tones, and accent light sources (such as fire or magical glow) were used to emphasize the drama of the scenes.
The Outcome
A series of illustrations was created where the characters look absolutely recognizable from scene to scene. The original concept of the client was fully preserved but elevated to a professional level of detail and artistic integrity. The client received a complete visual package, fully adapted to the technical requirements of book printing.
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11 USD Illustration for a historical web portal
Web Design
About the project
Task: Create an atmospheric, premium, and factually accurate visual for the first screen (Hero Block) of the main page of a website dedicated to historical research, archives, and family memory.
The main challenge was to combine a deep historical atmosphere with the requirements of modern UI/UX design: to maintain high text readability, properly distribute visual accents, and ensure flawless adaptability for mobile devices.
UX/UI and compositional solutions
… 1. Desktop version
Asymmetrical balance: The composition is built on the principle of Rule of Thirds. The main mass of detailed objects (books, antique maps, photographs, artifacts) is shifted to the right.
Text focus area: The left side of the screen is intentionally left free of small details. Soft artistic blur (bokeh) and deep darkening of the background were used. This created the perfect contrast for white and cream text, ensuring the readability of the title, subtitle, and CTA button without using harsh blocks.
Meaningful content: Each element in the frame works towards the theme of the project — from authentic impressions of wax seals and an antique magnifying glass to fragments of geographical maps and portraits in original frames. No random "fantasy" decor.
2. Mobile version
Recomposition for vertical format (9:16): Direct cropping of the desktop version would disrupt the logic of the interface. Therefore, for mobile devices, the composition was completely rebuilt.
Vertical hierarchy: The text block was moved to the top of the screen, where a muted, blurred interior of an archival library serves as the background.
Preservation of details: Key material objects (open book, letters, map) were shifted down and to the center, directly under the action button (CTA), which holds the user's attention while scrolling on a smartphone.
Stylistics and color scheme
Palette: The concept is based on noble, warm, and muted shades: sepia, deep chocolate, graphite, the color of old yellowed paper, and muted gold accents in interior elements (table lamp, frames).
Atmosphere: An intelligent, "expensive" visual style that evokes a sense of reliability, academicity, and respect for the past. The chiaroscuro drawing creates volume and depth, drawing the user into the research.
Composition of the final package of materials (Deliverables)
Main illustration for the desktop version (high resolution, optimized WebP/JPEG).
Adapted mobile version of the illustration considering the vertical UI layout.
Working source files with clear layer structuring (organized groups for text, graphic elements, background, and darkening effects).
Interactive preview (Mockup) of the interface display on different types of screens.
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16 USD Creation of photorealistic digital art
Photo Processing
Direction: AI generation, concept art, digital retouching, commercial illustration.
Task Description
The order involved creating a colored, detailed image of a jaguar on a deep black background. The main challenge was to accurately replicate the pose, angle (three-quarter head turn), and dramatic lighting from the provided black-and-white reference, while completely altering the appearance of the animal and the structure of its fur. The initial sketch contained features of another feline, so a critically important task was to achieve absolute anatomical and textural accuracy specifically for the wild jaguar, using the provided sample of fur texture (natural skin).
…
Technical Process and Solutions
• Analysis and Differentiation of References: A detailed analysis of the anatomical differences among big cats was conducted. The initial sketch exhibited traits of a leopard/cheetah. Key markers of the jaguar were highlighted for correct transformation: a bulkier head structure, strong jaw, and absence of "tear tracks" on the muzzle.
• Working with Fur Pattern (Texture Matching): Instead of the solid spots of a cheetah or empty rings of a leopard, the unique coloration of the jaguar was integrated — large rosettes with clearly visible small black spots inside. The second reference (photo of the skin) served as a guide.
• Iterative Generation and Composition Control: Using AI tools and precise prompting, several stages of generation were executed. The main focus was on maintaining the original position of the ears, tilt of the head, and direction of the gaze.
• Final Correction (Post-production): Removal of artifacts, final detailing (whiskers, eye shine, fur contrast) to achieve maximum realism and depth of the black color in the background.
Result
A high-quality digital art piece was created that perfectly combines the composition specified by the client and impeccable species accuracy. The image is ready for use in print, digital design, or as an element of premium visual assets.
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23 USD Development of military identity and shoulder insignia
Clothing design
Category: Military Design / Heraldry / Unit Identity
1. About the Client and Context
The RUBpAK "LEMBERG" of the 2nd Galician Brigade of the National Guard of Ukraine (Lviv) specializes in the use of unmanned aerial systems (UAS) of various classes: from strike and reconnaissance to logistical systems. The historical name of the city (Lemberg) and its strong regional ties required the creation of a strong, traditional symbol, reinterpreted through the lens of modern warfare technologies.
2. Project Tasks and Challenges
… The main task was to completely move away from template-based, anatomically distorted, and detail-overloaded AI generations, creating a strict, graphically clean military insignia.
Key challenges:
• Organic symbiosis of meanings: Combine a classic heraldic lion (symbol of Lviv and Galicia) in a state of aggressive roar with elements of unmanned aviation.
• Technological production limitations: The physical size of the chevron is 90 mm in height. Any small details (like initial ideas of a "lion made of a flock of birds") would turn into a muddy spot during machine embroidery or PVC casting. The design had to be perfectly readable from a distance of 1–2 meters.
• Adaptability of form: Create two variants of background geometry — a classic combat shield and a round parade patch with circular fitting for long inscriptions.
3. Conceptual Solutions (3 Directions)
I developed and tested three conceptually different approaches to visualization, which later formed a unified line of 6 patches.
• Concept 1: "Aerodynamic Pride" (Dynamic Profile) The lion's head in a fierce roar is turned heraldically to the right (to the viewer's left, symbolizing forward movement, into attack). The lion's mane is fully transformed into sharp, chopped wings of a strike UAV of aircraft type, the lines of which transition into the swirl of a propeller. Maximum dynamics and minimum lines.
• Concept 2: "Vector Quadrimensional" (Tech-Frontal) The lion looks directly at the viewer. The eyes and brow arches are integrated with a multi-lens optical array of a reconnaissance station, and in its teeth is clamped the silhouette of an FPV drone at the moment of impact. The composition is held by a rigid X-shaped frame of the quadcopter in the background.
• Concept 3: "Galician Pure Snarl" (Heraldic Frontal) The cleanest option from the perspective of classic emblematic design. The anatomy of the lion's muzzle remains authentic, and the affiliation with UAVs is resolved through the surroundings: four symmetrical silhouettes of propellers in the corners of the shield and thin geometric lines of a techno-cross in the background.
4. Matrix of Final Layouts (Grid 3×2)
The project was successfully completed by creating a cohesive system of 6 chevrons, executed in a unified premium low-visibility palette (deep dark blue background, dull gold for contour embroidery, and creamy-white color for military fonts).
• "Shield" Format (Combat Sleeve): Compositionally optimized for priority reading of the main word. The inscription LEMBERG is placed on the upper bar along the arc of the shield.
• "Circle" Format (Parade / Circular): Rigid circular layout. The upper contour features the inscription 2 GALICIAN BRIGADE NGU, and the lower one — RUBpAK LEMBERG. Between them, four-ray star dividers are integrated, graphically repeating the shape of a screw.
5. Technical Parameters of the Project (Production-Ready)
• Vector Cleanliness: All layouts were delivered to the client in .AI and .SVG formats. No raster effects or gradients. All fonts converted to outlines (Create Outlines).
• Optimization for Embroidery/PVC: The radius of rounding of the inner corners of elements (teeth, wing tips) is fixed at a level of $ 0.5$ mm. This prevents fabric from being pulled by threads during high-density stitching or deformation of liquid rubber in molds.
• Alpha Channel: Layouts have a fully transparent background outside the outline of the shield/circle for convenient branding of digital materials for the unit, reports, and video chronicles.
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16 USD Commercial retouching and visualization of furniture
Photo Processing
Task:
Preparation of an image of a chair in mid-century modern style for an e-commerce platform and catalog. The work consisted of two stages: isolating the object on a clean white background and integrating the object into a relevant stylistic interior.
Stage 1. Isolation on white background (Isolate)
• Background cleaning: The object was completely separated from the original environment and placed on a 100% white background (#FFFFFF) to meet marketplace standards (Amazon, Rozetka, Shopify).
… • Maintaining realism: A soft, natural shadow was created under the chair's legs considering the direction of the light source, which helped avoid the "floating" effect of the object in space.
• Contours and texture: Clear boundaries of the wooden armrests and the texture of the upholstery fabric were preserved without blurring or loss of detail when zoomed in.
Stage 2. Integration into the interior (Virtual Staging / Collaging)
• Style analysis: For the chair with elements of natural wood and neutral textile upholstery, a light Scandinavian-style interior with eco-minimalism elements was chosen.
• Working with light and perspective: The object was integrated into the room considering the angle of soft daylight coming from the window. Shadows on the floor (woven rug) and on the chair itself were aligned with the overall lighting of the scene.
• Color balance: Final color correction (color matching) was performed to ensure that the shades of wood and the chair's fabric harmoniously matched the warm tones of the floor, coffee table, and decorative elements in the background.
Result:
The client received two ready marketing tools from one source photo:
1. Catalog photo for the product card, where nothing distracts from the product itself.
2. Image (Lifestyle) photo for social media, banners, or the main page of the website, showing how the object looks in real life and helping the buyer visualize it in their own home.
Tools: Adobe Photoshop / AI-generated environment (Virtual Staging tools).
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11 USD LOGO FOR TOBACCO COMPANY
Logo Design
About the project: Development of a complete identity and sign design for a specialized vaping and tobacco products store. The task was to create a premium yet accessible and recognizable visual style that clearly communicates the product range.
Tasks:
1. Develop a logo: Create a unique and vibrant logo that combines the themes of vaping and classic tobacco.
2. Create sign design: Design a sign that attracts attention and is easy to read. It should be durable and stylish.
… 3. Select a color scheme: Choose colors that evoke trust, emphasize the premium nature of the products, and are associated with both categories of goods.
Process:
1. Analysis and research:
o Market study: Analyzed logos and styles of competitors in the vaping and tobacco store niche. Identified key trends and gaps that can be filled.
o Defining the target audience: Created a portrait of the typical buyer. These are people of various ages who value quality and variety in tobacco and vaping products.
o Brand platform: Formulated the key values of the brand: quality, choice, reliability, modernity.
2. Logo development (Conceptualization):
o Sketches and mood boards: Created several dozen sketches, experimenting with different elements: vapor clouds, tobacco leaves, classic smoking pipes, modern vape devices. Compiled mood boards with examples of stylish logos in related fields.
o Direction selection: Settled on a concept that combines a stylized vapor cloud with the classic symbol of a tobacco leaf or smoking pipe to reflect both categories of products.
o Refinement: Created several logo variants, playing with shape, fonts, and composition. Checked how the logo looks at different scales and on various media.
3. Color scheme selection:
o Experiments: Tested different color combinations: black and gold, deep blue and white, green and brown.
o Final decision: Chose a combination of dark blue (association with trust and stability) with warm brown/terracotta (association with tobacco and naturalness) and accent white (for clarity and cleanliness).
4. Creation of the sign and media:
o Typography: Selected a clean and modern font that is easy to read from a distance. Added contrasting fonts for subtitles and fine print.
o Sign layout: Developed a sign layout considering its size and location. Ensured that the store name "VAPE DEALER / TOBACCO MARKET" is the central element.
o Other media: Created layouts for business cards, packaging bags, product labels, and social media page designs.
Final result:
A complete identity has been created that helps the "VAPE DEALER / TOBACCO MARKET" store stand out among competitors and attract new customers. The client received:
• A unique and recognizable logo.
• A stylish and functional sign design.
• A clear and consistent color scheme.
• Layouts for other identity media.
This helped create a positive brand image and increase its recognition in the market.
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16 USD Development of a line of concise labels
Packaging and label design
Category: Packaging, Branding, FMCG (Household Goods)
Task: Create a restrained, modern, and highly readable label design for a line of 7 products (cleaning wipes, sponges, microfiber) of the Clean Point brand. The main requirement of the client is conciseness, clear differentiation of products within the series, and mandatory integration of technical elements (barcodes and QR codes).
Concept and Visual Strategy
The foundation of the visual solution is a modular grid that standardizes the appearance of the entire line while maintaining brand recognition and minimizing visual noise typical of many household sector products.
… Clean Background and Minimalism: The use of a white background and the rejection of unnecessary decorative elements ensure high contrast and quick reading of information on supermarket shelves.
Typography: A modern, clear sans-serif font was chosen for maximum accessibility of information. The main emphasis is placed on the product name and its purpose.
Color Navigation: Differentiation of products in the line is achieved through colored blocks and markers that visually duplicate the color of the product itself (for example, a bright yellow element for yellow PRO series wipes, blue for microfiber).
Infographics: Complex text blocks are replaced with minimalist linear icons (Eco-friendly, Strong, Absorbent), making it easier for customers to perceive product characteristics.
Technical Details and Integration
Particular attention is paid to the lower third of the label, where commercial and technical data are harmoniously combined:
Branding: Clear highlighting of the premium/professional series using a contrasting PRO block.
Technical Block: Fixed zones have been developed for the QR code (quick access to detailed information/website) and the EAN-13 linear barcode, which do not overload the overall composition.
Pre-press: The layout is fully adapted to the requirements of flexographic or digital printing on self-adhesive film/paper, taking into account safe margins and requirements for minimum font sizes for technical text.
Result
A universal and easily scalable label design system has been created. Thanks to the concise design, Clean Point products look modern, premium in their segment, and instill consumer trust at first glance.
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11 USD PACKAGING FOR CROISSANTS
Packaging and label design
About the project
Croissant Freaks is a young brand that energetically enters the healthy food market. Breaking the stereotypical "boring eco-aesthetic" of organic products, the company has created a line of vegan croissants free from gluten and white sugar. The task was to create vibrant packaging that instantly grabs attention and declares the rebellious spirit of the brand right from the supermarket shelf.
Task
Position the healthy product (gluten-free, egg-free, and dairy-free) not as a strict dietary restriction but as a cool and bold choice. The packaging was to combine the aesthetics of "cartoon punk," a branded character, and clear commercial readability of information.
… Solution: Punk Cat
Visual style: The dominant neon pink color (specified in the brief as Pantone 806 C) and contrasting, "street" typography make the packaging noticeable in seconds.
Character: A charismatic punk cat with piercings and patches has been created. He embodies the bakery's manifesto — "Baked Goods Rebellion."
Marketing highlights: A combination of bold slogans (NO GUILT. JUST RIOT.) with clear informational markers (GLUTEN-FREE, VEGAN), which are important for the supermarket audience.
Technical preparation: A complete layout (die-line) has been created considering bleed (+5 mm), fold lines, welding seam borders of the flow pack, and a separate layer for spot UV on the cat's eyes.
Reviews and compliments on completed projects 2
22 May
45 USD
Test task - phrases for the calendar 2027
Quality
Professionalism
Cost
Contactability
Deadlines
The task was to write original texts with a specific sound. During the execution of the task, it was emphasized that regular AI-generated text was not suitable for this project. Unfortunately, Svetlana provided clearly generated text (with traces of generation). After clarifying the task, she suggested many more options, but again provided generated texts, albeit of improved quality. At the same time, the project price proposed by Svetlana was several times higher than the prices offered by other candidates, leading to the expectation that the proposed texts would be more original and more refined.
Sergey T.
| Personal | Response review
13 May
56 USD
Editor/philologist for the catalog
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is great. Thank you for the work.
| Activity
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Participle
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