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Svitlana Zhuravel

Offer Svitlana work on your next project.

Ukraine Kropivnitskiy, Ukraine
20 minutes back
responds within 3 hours
Available for hire available for hire
2 Safes completed
1 month 6 days back
2 clients
42 proposals made
on the service 3 months 15 days

    Rating

    Successful projects
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    Rating
    654
    Photo Processing
    141 place out of 3000
    Text Translation
    128 place out of 8934

    Language proficiency level

    Українська Українська: upper-intermediate
    Русский Русский: upper-intermediate
    English English: intermediate

    CV

    Про себе:

    Письменник та перекладач із мультидисциплінарним бекграундом. 


    Поєдную філологічну точність із художнім баченням: пишу книги, створюю сценарії для вертикальних відео та займаюся локалізацією сенсів. 


    Спеціалізуюся на повному циклі підготовки тексту — від ідеї та дизайну обкладинки до професійного редагування та верстки. 


    Мій підхід — це поєднання естетики слова та технічної бездоганності.

    Skills and abilities

    Design & art

    Photo, Audio & Video

    Translation


    Writing

    Portfolio


    • 67 USD

      ПРИНТИ

      Clothing design
      Проєкт: "Tactical Disruption" (Серія принтів)
      Концепція: Розробка серії графічних принтів для тактичного одягу, що поєднують динамічний екшн та іконографію протистояння.

      Технічне виконання:

      Створення деталізованої ілюстрації з акцентом на технічну достовірність екіпірування та реалістичність динаміки.

      Робота з контрастною графікою, адаптованою для якісного друку на текстилі (біла/чорна база).

      Використання композиційних рішень, що передають ефект руйнування та високу інтенсивність подій.

      Візуальний стиль: High-contrast line art, що зберігає чіткість деталей при масштабуванні під різні розміри принта.
    • 89 USD

      Розробка маскота та стикерпака «Таверна Ситий Лис»

      Print Design
      Завдання: Створити унікального персонажа-маскота (Лисеня) та розробити фірмовий стикерпак із 8–12 емоцій для Discord-сервера. Стикери мають бути універсальними: підходити як для цифрового спілкування в чатах, так і для якісного фізичного друку (мерч, стікерпаки).
      Специфікація проєкту:
      Тематика: Настільні рольові ігри (насамперед Dungeons & Dragons), творчість, затишна атмосфера середньовічної таверни.
      Ключовий елемент: Обов'язкова наявність фірмового жетона на шиї персонажа із зображенням дерев'яної пивної кружки.
      Технічні вимоги: Висока роздільна здатність, чіткі контури (Line art), колірний профіль під друк, біла обводка для зручності вирізання плотером.
      Етапи роботи
      1. Пошук стилю та лайнінг (Line Art)
      На основі побажань замовника (файл watermarked_img_10555428632096035858.png) було розроблено загальну анатомію та характер Лисеняти. Воно вийшло харизматичним, живим та дружнім. На цьому етапі було затверджено 7 базових сюжетних ліній, що відображають інтереси спільноти:
      Лис-майстер підземель (DM) з гральним кубиком d20 та сувоєм.
      Лис-бармен, що наливає напої за барною стійкою таверни.
      Лис-стратег, який вивчає тактичну карту та мініатюри.
      Головний концепт-арт персонажа у повний зріст із d20 у фірмовому шкіряному жилеті.
      Лис-художник із палітрою (символ творчого напрямку спільноти).
      Спляче лисеня на коробках із настільними іграми (емоція відпочинку).
      Лис, що грає в настілку за столом.
      2. Робота з кольором та фіналізація
      Після погодження лінійних начерків було створено фінальну кольорову версію (файл watermarked_img_11651211560996963404.png).
      Колірна гама: Теплі, затишні відтінки (рудий, глибокий коричневий, бежевий), які асоціюються з дерев'яним інтер'єром таверни та світлом свічок.
      Обводка: До кожного стикера додано м'який контур-плашку, що робить їх чіткими на будь-якому тлі в Discord (як на темній, так і на світлій темі) та готує до безпроблемного друку.
      Інструменти та технічні характеристики
      Софт: [Вкажіть вашу програму, наприклад: Procreate / Photoshop / Illustrator]
      Формат: PNG з прозорим тлом + готові вектори/TIFF для друкарні.
      Роздільна здатність: 300 DPI (CMYK для друку, RGB для Discord).
      Результат: Замовник отримав повністю адаптований під його запит інструмент брендингу спільноти. Стикери підвищили залученість користувачів на Discord-сервері та стали основою для створення першої лінійки фізичного мерчу таверни.
    • 111 USD

      Дитячий ілюстрований плакат «Йога-пригода»

      Exhibition Booth Design
      Про проєкт
      Завдання: Розробка комплексної концепції та серії з 30 ілюстрацій для дитячої інтерактивної карти з йоги та релаксації. Проєкт спрямований на те, щоб в ігровій та візуально привабливій формі заохотити дітей до здорового способу життя, розвитку гнучкості та вміння розслаблятися.
      Бізнес-ціль та ТЗ
      Обсяг роботи: Створення 5 унікальних фірмових персонажів та інтеграція їх у 30 різних асан.
      Цільова авдиторія: Діти віком від 4 до 10 років, батьки, дитячі тренери з йоги, дитячі садки.
      Формат: Повнокадровий плакат-гра для друку у високій роздільній здатності (8k) з чистими краями, адаптований під розміщення на світлому (білому) фоні без зайвого візуального шуму.
      Концептуальні рішення та Стилістика
      Візуальний стиль: Сучасна комбінація flat-арту та м'якого цифрового малювання. Використано теплу, природну палітру кольорів (ніжні пастельні тони, приглушений зелений, теракотовий, небесно-блакитний), яка не перевантажує дитяче сприйняття та гармонійно вписується в інтер'єр дитячої кімнати.
      Гейміфікація та структура: Карта побудована за принципом настільної гри-ходилки зі слідами-підказками. Весь комплекс із 30 вправ логічно розділений на 4 кольорові етапи (зони практики):
      Ранкове пробудження (легка розминка та привітання дня).
      Сила та баланс (активні пози на координацію та витривалість).
      Гнучкість (м'яке витягнення та розтяжка).
      Вечірня релаксація (дихальні практики та заспокійливі асани для підготовки до сну).
      Персонажі (Друзі природи)
      Для проєкту було розроблено 5 харизматичних героїв, кожен з яких уособлює певний тип навантаження або емоційний стан:
      Лисеня — активність та динаміка.
      Ведмедик — сила, стабільність та заземлення.
      Жабеня — гнучкість, стрибучість та розтяжка.
      Пташка — баланс, легкість та пози стоячи.
      Хмаринка — дихання, спокій та фінальна шавасана.
      Результат та Етапи розробки
      Аналіз та планування: Розподіл 30 асан між 5 персонажами для створення оптимального ритму карти.
      Скетчинг: Розробка анатомії та емоцій персонажів у складних позах йоги з урахуванням дитячої стилізації.
      Фіналізація: Чистова промальовка, робота з кольором, створення унікальних шрифтових плашок для назв вправ (українською та англійською мовами).
      Фінал: Клієнт отримав високоякісний, повністю готовий до друку векторний/растровий макет, де кожна ілюстрація є водночас частиною великого пазла та самостійним елементом (карткою).
    • 111 USD

      Development of a packaging line for dried fruits and nuts

      Packaging and label design
      Project Overview
      Client: Organic food brand "NATURA" (conditional or real name).
      Task: Develop the design of a line of six-seam bags for dried fruits and nuts, consisting of 9 unique SKUs.
      Main Concept: Create a cohesive product series where each packaging is visually connected to others through a common composition, font pairs, and basic graphics, while also being individual due to personalized color coding and food zone.
      What Has Been Done (Work Stages)
      Market Analysis and Shelf Audit: Competitors in the premium and mid-segments of healthy snacks were researched. A trend towards eco-friendliness, ingredient purity, and visual transparency (demonstration of the actual product) was identified.
      Development of a Unified Visual Architecture: A rigid modular packaging grid was created. Sustainable elements for the entire line were defined: placement of the brand logo, a block with the Unique Selling Proposition (USP), icons of product benefits ("Sugar-free", "Gluten-free", "100% Natural"), and a lower ornamental block.
      Color Coding (SKU Differentiation): A unique complementary palette associated with each specific product was selected for each of the 9 items:
      Mango — juicy orange-yellow
      Pineapple — bright yellow
      Banana — mustard-gold
      Apple — deep red-green
      Dried Apricot — warm apricot
      Goji Berries — coral-red
      Fig — rich purple
      Almond — soft nutty beige
      Walnut — deep grassy green
      Food Styling and Illustrations: Realistic food illustrations of fruits and nuts in cross-section were developed for each item, adding dynamism and appetizing appeal.
      Integration of a Transparent Window: An important element of the architecture was a transparent window at the bottom of the bag, allowing the customer to assess the quality, texture, and caliber of the dried fruits or nuts before purchase.
      Adaptation to Shape (Six-Seam Bag): The design was created considering the specifics of forming a six-seam bag (stabilo bag). The side edges are used for technical information, ingredients, and additional branding elements, making the packaging informative from any angle of view on the shelf.
      Result
      A modern, commercially attractive, and systematic line of packaging has been created, which effectively works as a single brand block on the supermarket shelf. The design clearly communicates the idea of naturalness, high quality, and facilitates consumer navigation between flavors within the series.
    • 111 USD

      Packaging for a premium hair straightener

      Packaging and label design
      Role: Graphic / Packaging Designer
      Category: Beauty & Personal Care Packaging, Product Design
      Concept: Luxury Minimal
      1. Project Overview & Challenge
      Task: Develop a comprehensive packaging design (all 6 sides of the box) for the professional hair straightener of the brand AKS. The product is aimed at two markets — Ukraine and Kazakhstan, so the packaging needs to be bilingual (UA/KZ) but without visual overload.
      Main challenges:
      Maintain a premium look of "more expensive than its price" for the device, using the principles of a strict modular grid.
      Harmoniously integrate technical and legal information in two languages on a limited space.
      Create a clear visual hierarchy where each side of the box serves its marketing function.
      2. Design Approach
      The concept "Luxury Minimal" was chosen for implementation (inspired by the aesthetics of premium beauty magazines and brands like Dyson or ghd):
      Color palette: Deep matte graphite as the main background, emphasizing the technology and premium quality of the device. Accents and fonts are executed in thin lines with letter spacing.
      Printing effects (planned for print):
      AKS logo on the front and top panels — blind embossing or selective glossy UV coating for texture play.
      Thin foiling of elements.
      3. Packaging Anatomy (Side Breakdown)
      The project demonstrates detailed work on each edge of the box for maximum customer interaction:
      Front side (Cover): Visual "hook". Minimum text, focus on a realistic render of the device, logo, and concise bilingual USP ("Perfect Smoothness and Shine").
      Back side (Technical & Informational): Divided into logical blocks. At the top — an emotional description of benefits, below — minimalist icons of key features (150–230°C, ceramic/tourmaline, quick heating in 30 sec). At the bottom — a neat technical footer with certifications (EAC, CE) and a barcode.
      Side 1 (Emotional): Contains a usage guide ("from soft waves to mirror shine") and a clear list of contents in the form of pictograms.
      Side 2 (Technical): Macro photographs and highlights of the device details: elongated plates, 360° rotating cord, and LED display. A delicate visual element is added — a photo of styled hair.
      Top and Bottom sides (Caps): Top — clean branding "Professional Hair Care". The bottom edge is fully dedicated to legal information of importers, service center contacts, and terms of the 12-month warranty.
      4. Results & Impact
      A clean, structured, and commercially attractive packaging design has been created that:
      Clearly stands out on the store shelf due to the deep dark color and absence of chaotic textual "noise".
      Fully complies with legal requirements for product labeling in Ukraine and Kazakhstan.
      Forms the image of a reliable professional device even before the box is opened.
      Tools used:
      Adobe Photoshop (Retouching and Layout)
      Adobe Illustrator (Vector Graphics, Icons, Layout of Technical Blocks)
      Cinema 4D / KeyShot (3D Visualization of the Box and Renders of the Device)
    • 111 USD

      Design system for the educational project "Language Speakers"

      Interface Design (UI/UX)
      Project Task
      The course materials (workbooks, guides, test tasks) had unique content but looked visually chaotic and were created manually by instructors "on the knee."
      Main Task: Develop a conceptual visual style and create a flexible, automated template system in Figma for educational PDF notes (based on the materials "TYPES OF SIMPLE SENTENCES .docx", "EDITING REQUIRED.pdf" and "ALL ABOUT NUMERATORS.pdf") and social media (Instagram, Telegram).
      Main Technical Requirement: The system must be intuitive and convenient so that clients can independently change texts in the templates without the help of a designer, and the blocks automatically adjust to the volume of information.
      Visual Concept: "Expert Punk / Zoomer Minimalism"
      To combine the incompatible — academic rules and harsh irony, the Acid Grunge / Modern Retro style with elements of digital minimalism was chosen.
      Color Palette: The sterile white background was replaced with a comfortable off-white and light gray shades for prolonged reading from screens. Deep graphite was used as the base (expertise), and for main accents and emotional highlights — branded neon pink ("I’m bursting for your heart") and acid green.
      Typography: A contrasting pair of fonts. An edgy, slightly rough sans-serif grotesque for hype headlines ("MADNESS", "LOSER'S RULE", "CRAZY CLIP") and a maximally clean, geometric font with high readability for large arrays of rules, tests, and tables.
      Graphic Elements: Textures of crumpled paper, speech bubbles for meme integration, arrows, and outlines that imitate hand-drawn marker sketches. Integration of illustrated avatars of Yegor and Valeria as brand mascots.
      Technical Implementation in Figma (Case Foundation)
      Instead of a set of static images, the client received a full-fledged design system:
      Auto Layout 5.0 (Smart Blocks): All tables, rule cards, and test options are set up so that when text is added or removed, the frames, margins, and neighboring blocks automatically adapt. The client does not need to move anything manually.
      Figma Components: Basic master components were created for labels, answer options in tests, and decorative elements. Changing the style in one place instantly updates all course notes.
      Color & Text Styles: All colors and fonts are fixed in the system, eliminating the appearance of random shades in future materials.
      Package Composition of Developed Templates
      Educational Materials (A4 format for PDF guides and print):
      Cover of the theoretical block.
      Template for the information page (theoretical rule + example).
      Template for comparative table (for example, for declension of numerals from 200 to 900).
      Template for interactive matching test (classic format of NMT).
      Templates for Social Media (Instagram / Telegram):
      Carousel template for card posts (Hook/Meme → Essence of the rule → Call to action).
      Advertising layouts for intensives, story announcements ("hurry to book a spot") and labels for student feedback.
      Project Result
      The "Language Speakers" project received a visually expensive, recognizable, and unique conceptual style that completely distinguishes them from competitors in the online education market. Chaotic drafts transformed into a professional system of notes that students "want to flip through." At the same time, instructors completely resolved the design issue — they independently and quickly assemble new manuals in Figma, focusing solely on content and methodology.
      You can copy this framework and try to assemble your first screen in Figma to test the fonts and palette.
    • 111 USD

      Comprehensive character development and a series of illustrations

      Infographics
      Concept: Development of a single character (New Year Bunny) and its adaptation for 7 different age categories, business tasks, and packaging formats. The project demonstrates stylistic flexibility, the ability to work with diverse target audiences, and commercial design skills.

      Case Composition (Compositional Formats):
      Children's Illustration-Alphabet (up to 5 years): Integration of the character with a three-dimensional letter "Z". Minimalism, large color spots, and simple shapes adapted for the youngest.

      Narrative Illustration (up to 10 years): Classic fairy tale style. A cozy winter scene of the Bunny interacting with other forest inhabitants.

      Teen Illustration (Fantasy): Complex graphics and deep atmosphere. The character reimagined as a detailed traveling bunny.

      Scientific-Informational Illustration: Realistic anatomical infographic poster in Ukrainian describing the features of the brown hare (structure, fur change, tracks in the snow).

      Functional Packaging: Stylish eco-design for a craft box using a concise two-color pattern.

      Gift Packaging (Limited Edition): Premium commercial design of a box in deep New Year tones with gold embossing.

      New Year Card: Final festive art with original lettering and the atmosphere of winter coziness.

      Skills and Tools: Character Design, Commercial Illustration, Graphic Design, Packaging Design, Infographics, Adobe Photoshop / Illustrator / Midjourney Pro.
    • 111 USD

      Creation of vector patterns and adaptation of products

      Packaging and label design
      1. Technical audit of geometry (Vector purity) Defects often arise due to micro defects in the vector file itself, which are read by the laser, plotter, or die. Elimination of duplicated contours: Overlapping paths cause the laser or plotter to pass over the same spot twice. This leads to charring (cardboard), burn-throughs (leather/fabric), or material tearing. Control of contour closure: All contours responsible for through-cutting must be strictly closed (Join paths). Optimization of anchor points: Too dense placement of points on arcs causes "stuttering" of the CNC machine head, creating jagged edges on the cut. Radii must be described with the minimum possible number of points. 2. Designing compensation gaps (Tolerances and fits) Scaling requires consideration of material thickness ($s$), which can vary by $ ext{±}10 ext{ ext{%}}$ in series batches. Compensation for thickness at bends: For dense cardboard or corrugated cardboard, the inner bend radius cannot be zero. If compensation ($1.5 imes s$ or $2 imes s$ depending on density) is not accounted for, the material will crack along the score lines, or the product will "bulge" when assembled. Slot connections: The width of the slot must strictly correspond to the actual (not nominal) thickness of the material, taking into account the coating (lamination, UV varnish, paint). For mass production, slots are made with a conical approach (guides) to facilitate automatic or manual assembly. 3. Adaptation for cutting lines, scoring, and perforation Incorrect load distribution on the material is the main cause of defects during bending. Layer division: Clear color coding and layers: Red (Solid) — through-cutting (Cut). Green (Dashed) — scoring/bend (Crease). Blue — perforation or engraving. Rounding radii at inner corners: Straight inner corners (90°) in areas of stress concentration provoke material tearing during operation or assembly. Adding micro-roundings (radius from 0.5–1 mm) drastically reduces this risk. 4. Optimization of layout (Nest layout) for cutting Reducing waste and cost through proper placement of patterns on the sheet/roll. Considering the direction of fibers (for cardboard/paper): The lines of main folds of the packaging should run along the fibers of the material. If the fold is made across the fibers, the cardboard will crack, creating torn edges. Technological bridges (Bridges / Micro-locks): When cutting small parts on high-speed plotters, the product may fall out and jam the carriage. Micro-locks (bridges 0.4–0.8 mm thick) are added to the contour, which hold the part in the sheet until the cycle is fully completed. Distance between parts: The minimum distance between the contours of adjacent products must be at least $2 imes s$ (two material thicknesses) to avoid matrix deformation or overheating of the cutting zone. Checklist for the readiness of patterns for production: [ ] The direction of the material fibers relative to the fold lines has been checked. [ ] The thickness of the material + the thickness of the adhesive layer/lamination has been taken into account. [ ] All cutting contours are closed, duplicates of lines have been removed. [ ] Text and small elements have been converted to curves (Create Outlines).
    • 111 USD

      Design and visualization of a case for a collectible set

      3D Modeling
      1. Conceptual Design and Technical Specification
      Before moving on to the design documentation, the basic parameters of the product are fixed:
      Structural scheme: Book-type box (with a magnetic clasp), case with a hinged lid on hinges, or two-component box "lid-bottom."
      Interaction scenario: Sequence of accessory removal, angle of lid opening (ideally $90^ ext{°}$ or $120^ ext{°}$ with limiters), presence of hidden compartments (double bottom).
      2. Construction and Materials (Specification)
      High density and premium tactile feedback are ensured by the correct selection of material layers.
      3. Stages of Development of Design Documentation (DD)
      To transfer the product to production (for milling, laser cutting, and laminating), a package of drawings in vector format (DXF/DWG/PDF) is prepared:
      A. Unfolding of the frame (Drawing of stamp details)
      Solid lines — cutting contour; dashed lines — creasing lines (bending).
      Calculation of material thickness compensation: the outer cut of artificial leather must take into account the thickness of the cardboard ($T$) and allowances for folding (15–20 mm).
      B. Design of the insert (Internal filling)
      Vector contours: Creation of precise 2D cutouts for each accessory based on their 3D scans or accurate measurements.
      Ergonomic grooves: Adding cutouts for fingers (grips) for easy removal of small elements.
      C. Assembly Drawing
      Step-by-step scheme of gluing and laminating.
      Indication of milling locations for hidden magnets and hinges.
      4. Concept Visualization
      To approve the design and control the texture joints, a 3D visualization is created:
      Modeling (CAD): Creating an accurate copy in SolidWorks/Rhino (to check the kinematics of opening and collisions).
      Rendering (KeyShot/Blender): Adjusting shaders of artificial leather (parameters of matte finish, depth of embossing Bump Maps, stitching with thread) and internal textiles.
      Animation: Creating a 5-second video of unfolding/opening the box to demonstrate functionality.
    • 22 USD

      Concept art and storyboard for the graphic novel "Eyes in the Sky"

      Illustrations & Drawings
      About the project
      Development of the visual style and storyboard for a military-patriotic comic dedicated to the work of drone operators. The main task is to convey the tense atmosphere of modern high-tech warfare, combining the realism of military everyday life with the dynamics of a graphic novel.
      Role: Artist-illustrator, concept artist.
      Stylistics: Modern European graphic novel, clear line art with dramatic digital coloring.
      Tools: Adobe Photoshop / Procreate.

      Stages of work and artistic solutions
      1. Atmosphere and color scheme (Frame 1)
      Task: Create a strong expository frame that immerses the reader in the atmosphere without lengthy textual introductions.
      Visual solution: A panoramic landscape of the front line at dawn. The central element is the silhouette of a battered ancient oak tree as a symbol of resilience and the scars of war.
      Color work: A contrasting palette is used — cold, anxious blue-gray shades of the sky and trenches are contrasted with the hot flashes of orange on the horizon (symbolizing the proximity of danger and the first rays of sunlight).
      2. Framing and dynamics (Frames 2–4)
      Intimacy vs. scale: Transition from a vast landscape to the confined space of a bunker (Frame 2) to emphasize the operator's focus and the isolation of his work.
      Emphasis on details: Use of a close-up (Frame 3) with tactile detail — a hand on the joystick of the controller. This creates a sense of presence and concentrates the tension before the action.
      Climax of the scene: An action frame (Frame 4) with dynamic blur of the drone's blades, symbolizing a rapid exit into the working space.

      Result
      A cohesive visual concept for the first page of the comic has been created, demonstrating the ability to work with composition, light and shadow, text blocks (bubbles), and maintain the tempo of the narrative. The project is ready for further scaling and detailing.
    • 22 USD

      Development of a commemorative tattoo in honor of the birth of the firstborn

      Artwork
      Category: Individual Sketch / Graphics / Calligraphy
      Location: Left side of the chest (heart area)
      Main symbol: Son's name — Oscar
      The birth of a child is one of the most intimate and significant events in life. When a client approached me with a request to create a tattoo in honor of his firstborn, I understood that it had to be not just an aesthetic drawing, but a deeply personal symbol that would harmoniously fit into the anatomy of the body.

      1. Task and anatomical context
      The client requested to place the tattoo on the left side of the chest. This is a classic area "closer to the heart," which requires special attention to the dynamics of the body:
      The drawing should follow the natural lines of the pectoral muscle.
      When the arm and shoulder move, the sketch should not deform or appear distorted.
      It was necessary to integrate the name Oscar and balance it with other elements (date or symbols).

      2. Conceptual stage: Three vectors of development
      To help the client determine the mood of the future tattoo, I developed and proposed three fundamentally different concepts.
      Concept 1: Calligraphy and geometry (Strict masculine style)
      Idea: A combination of strength and precision.
      Details: The central element is the name "Oscar," executed in an expressive Gothic style or Chicano style. The composition is complemented by thin circles (symbol of infinity and the cyclicity of life) and a pulse line (ECG), emphasizing the theme of birth.
      Anatomy: Geometric circles delicately wrap around the contour of the chest, creating a visual framework for the font.
      Concept 2: Minimalism and line graphics (Emotional connection)
      Idea: Maximum tenderness through the conciseness of lines (Line-art).
      Details: A thin outline image of a large parental hand holding the tiny hand of a newborn baby. The child's name is integrated directly into one of the lines of the sketch, creating a single inseparable whole.
      Anatomy: The drawing focuses closer to the center of the chest, creating a soft yet strong visual point.
      Concept 3: Scandinavian allegory (Historical subtext)
      Idea: Armor and protection. The name Oscar has ancient Germanic origins and translates as "spear of the god."
      Details: A symbolic heraldic shield adorned with delicate plant elements or wood texture. The name is inscribed inside the shield, symbolizing parental protection and the strength passed on to the son.
      Stylistics: Graphics using soft shadows (Dotwork / Black & Grey).

      3. Working on visualization
      To demonstrate the ideas, I prepared visual renders on a male body. This allowed the client to assess the scale, thickness of lines, and contrast of the future work even before the needle touches the skin.

      Note: The dates in the visualizations were used as placeholders to demonstrate compositional balance and will be replaced with the actual birth date of the boy during the final session.

      4. Conclusion
      This project is a great example of how an individual approach and conceptual preparation help the client make an informed choice. We do not just copy pictures from the internet, but create a unique story adapted to a specific body and life stage.
    • 22 USD

      Redesign of the packaging for "Golden Grain" corn sticks

      Packaging and label design
      Category: FMCG, Packaging Design, Commercial Illustration, Mascot Design. Task: Complete redesign of the corn stick line (2 flavors: "Milk" and "Baked Milk") with full artistic development of mascots from scratch.

      Problem and Analysis
      The previous packaging design is morally stuck in the 2000s. A large amount of visual noise (heavy 3D fonts, chaotic realistic splashes of milk, outdated character anatomy) hindered the product from competing on the shelf with modern brands. The original vector files of the mascots were not preserved, so all graphics had to be created from a clean slate.

      My Goals:
      Clear the visual chaos: Make the packaging modern, "clean," and trendy.
      Evolve the mascots: Create new vector characters (Cow and Cat) from scratch, maintaining their recognizability for loyal customers.
      Optimize for printing: Develop the design considering the technical limitations of flexographic printing on flexible film (flow-pack).

      Implementation Stages
      1. Development of Brand Characters (from scratch)
      I completely rethought the images of the Cow and Cat. Instead of the outdated clipart style, I redrew them in modern commercial 2D:
      Anatomy and Emotions: The characters received softer, more plastic lines, large lively eyes, and open, friendly smiles, which better appeal to the child and family audience.

      Stylistics: I simplified shadows and outlines, making the illustrations clean, which facilitates perception and ensures perfect clarity when printed.
      2. Working with Composition and Typography
      Font Group: I abandoned pseudo-3D letters with black outlines. Instead, I developed unique, playful, yet flat lettering that is easy to read from a distance.

      Food Zone: I removed small chaotic splashes. The bottom part of the packaging is now separated by a smooth, stylized milk wave that harmoniously frames the window with the product (or its realistic image) and structures the information about weight and ingredients.

      Color Coding: I preserved the brand colors of the line (rich blue for classic and soft orange for baked milk), but cleaned them from "dirty" gradients.
      3. Technical Preparation (Pre-press)
      Since the packaging is printed using flexography on flexible film, I adapted the layouts to the strict technical requirements of production:
      I divided the layouts by layers for proper ink overlay.
      I adjusted the trapping and overprint settings to avoid line shifts during printing.
      I converted key elements to spot colors (Pantone) to achieve maximum brightness and color stability in the print run.

      Result
      The "Golden Grain" brand received a radical update without losing its identity. The packaging looks more premium, neater, and stands out among competitors on the supermarket shelf. The mascots have become modern brand heroes, ready for use not only on packaging but also in digital marketing and animation.
    • 22 USD

      Redesign of packaging for dry breakfasts "Mr. Croco"

      Packaging and label design
      Task: A large-scale redesign and repositioning of the ready-made breakfast brand. It was necessary to transition the product from a purely children's category to a teenage segmentation (12–16 years), refresh the mascot, develop packaging construction from scratch, and prepare a line of two SKUs for print.

      Solution:

      Strategic transformation of the mascot: Instead of an infantile character, a new image of Mr. Croco was created — a bold, energetic hero who shares the interests of modern teenagers. Three conceptual directions were developed for diversifying the line: extreme (motor culture/naked bike), urbanism (street art and graffiti), and esports.
      Construction and layout (From scratch): An accurate vector cut of the cardboard box was designed. Optimal flaps for automated gluing, creasing lines, and cut-out extensions were calculated, ensuring perfect assembly on production lines.

      Adaptation and layout of the line (2 SKUs): A universal modular grid was developed for two flavor positions (cocoa with sesame and condensed milk). Clear color differentiation and dynamic food zones with a 3D splash effect were created.

      Bilingual typography: Complex technical and marketing information (ingredients, nutritional value, promo blocks) was integrated in two languages (UA/EN) without overloading the composition.

      Technical parameters of the project
      Product: Dry breakfasts (rings), 75 g.
      Type of packaging: Cardboard box (chromerzats), full-color printing (CMYK).
      Scope of work: Development of construction (die), illustration, layout of the line, pre-press preparation.

      Conceptual trilogy of the line (3 SKUs)
      To cover the maximum interests of the modern teenage audience, three independent visual concepts were developed. Each of them not only changes the color of the packaging but immerses the consumer in a separate subculture:

      Concept 1: Croco Ride (Flavor: Cocoa and sesame)
      Aesthetics: Aggressive night urbanism, neon lights of the metropolis.
      Plot: Mr. Croco as a biker on a custom naked bike (inspired by Yamaha MT-03). Acid green and deep dark accents emphasize the rich chocolate flavor of the product and create an atmosphere of speed and drive.
      Concept 2: Street Squad Crew (Flavor: With condensed milk)

      Aesthetics: Daytime street art, sunny juicy urban.

      Plot: The mascot as a street artist-muralist with a spray can and wearing a respirator. A bright, warm palette and light shades perfectly differentiate the delicate milk flavor, while a graffiti wall adds texture to the composition.
      Concept 3: Cyber Athlete (Alternative brand concept)
      Aesthetics: Technological gamer lair, digital cyber aesthetics.
      Plot: Mr. Croco as a professional esports player and game developer in a top ergonomic chair in front of curved monitors. Complex blue-purple LED lighting and programming interface elements appeal to the gaming community.

      Result
      A flexible and viable visual system was created, where the mascot transforms along with trends. The project demonstrates how a brand can grow with its audience, transforming from a "children's dry breakfast" into a cool, desirable teenage merchandise.
    • 22 USD

      Illustration "Cossack Brotherhood" for print on a mug

      Artwork
      Task: Create a group portrait of six Cossack brothers in an authentic style for high-quality application on a ceramic mug.

      Key requirements and optimization:
      Composition: Exactly 6 characters (brothers), depicted in close-up (from the waist up). A tight, cohesive arrangement of figures to maintain detail on the limited surface area of the mug.

      Stylistics: Historical accuracy without caricature. Traditional hairstyles (forelocks), mustaches, realistic clothing (zhupans, embroidered shirts), and elements of Cossack attributes.
      Background: As minimalistic as possible, without unnecessary details or landscapes. The final decision is to integrate the blue-yellow Ukrainian flag directly as the background fill, eliminating visual noise in the foreground.

      Result:
      A print-ready layout with high contrast, clear outlines, and no unnecessary elements, ensuring excellent quality of image transfer onto the curved surface of the mug.
    • 22 USD

      Development of a table tent with a QR code

      Print Design
      Category: Graphic Design / POS Materials / Interior Navigation
      Format: A6 (vertical), for placement at the reception desk
      Task
      The client — a modern dental clinic — has requested the design of an information sign (table tent) for the reception area. The main goal: to motivate patients to leave reviews on Google Maps, simplifying this process to one click, and to enhance the clinic's online rating.

      Concept and Solution
      To accomplish the task, I chose a minimalist and trustworthy style that is associated with cleanliness, professionalism, and care:
      Communication and Copywriting: Instead of the standard and dry "Leave a review," I developed an emotional and relevant headline — "Share Your Smile!" This creates a direct association with the field of activity and evokes positive emotions.

      UX/UI Elements (QR Code): The central element of the composition is a large, contrasting QR code with the Google brand icon in the center. It is instantly readable by any smartphone camera. Below the code, a short instruction prompt for patients of different ages is added.
      Visual Style: The light, "airy" background of the card harmoniously combines with the brand's signature elements and delicate botanical accents (olive branches), adding a sense of coziness and eco-friendliness.

      Social Proof: A visual trigger in the form of five stars subconsciously programs the patient for a positive evaluation.

      Result
      A concise, aesthetic, and functional layout has been created that:
      Fits perfectly into the interior of a modern clinic without creating visual noise.
      Reduces the patient's path to writing a review to 5 seconds (just point the smartphone camera while the administrator processes the documents).
      Serves as an effective tool for local SEO promotion of the business through Google Maps.

      Tools
      Adobe Photoshop / Illustrator (or Canva / Figma — specify your actual tool)
      Dynamic QR code generators with scan analytics.

    Reviews and compliments on completed projects 2

    22 May 44 USD
    Test task - phrases for the calendar 2027

    Quality
    Professionalism
    Cost
    Contactability
    Deadlines

    The task was to write original texts with a specific sound. During the execution of the task, it was emphasized that regular AI-generated text was not suitable for this project. Unfortunately, Svetlana provided clearly generated text (with traces of generation). After clarifying the task, she suggested many more options, but again provided generated texts, albeit of improved quality. At the same time, the project price proposed by Svetlana was several times higher than the prices offered by other candidates, leading to the expectation that the proposed texts would be more original and more refined.

    Quality
    Professionalism
    Cost
    Contactability
    Deadlines

    Everything is great. Thank you for the work.

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