Rewriting Landing Page for an expert

Rewriting a landing page for a hypnocoach: structure, texts, and 5 offers for A/B testing

TASK

The client came with a ready text for the landing page. However, the problem was not in the wording, but in the logic of presentation itself.

The text talked about the specialist but did not address the client's problem. For the hypnocoaching niche, this is critical because the audience has a high level of distrust, many fears, and objections regarding hypnosis.

It was necessary not just to edit the text but to completely rebuild it in the logic of a selling landing page.

WHAT WAS DONE

* Analysis of the original text
* Analysis of the audience's pains and objections
* Complete restructuring of the landing page
* Writing texts for 10 screens
* Development of 5 variants of the main offer for A/B testing
* Comparison table of the hypnocoach with a psychologist and a coach
* Block with 9 answers to the main fears and objections
* Final CTAs for booking a consultation

PROJECT SPECIFICITY

The main difficulty was not in beautifully describing the service but in removing distrust.

In the hypnosis niche, people fear losing control, revealing too much, "getting stuck" in hypnosis, or falling into the hands of a charlatan. Therefore, a separate block of the landing page was built around the real objections of the audience.

RESULT

In 10 days, the original narrative text transformed into a structured selling landing page with 10 screens.

The client received:

* a completely new structure for the landing page;
* 5 variants of the first screen for testing;
* a strong block addressing objections;
* a comparative table with alternative specialists;
* text that guides the reader from pain to booking a consultation.

USED TOOLS

Copywriting, Landing Page structure, audience analysis, working with objections, A/B offers, CTAs, editing, rewriting text.