Recovery of mailing for the advertising agency GWM

The customer came with a request to set the mail from zero.Before that there was a negative experience, which caused problems with the domain reputation and delivery (blocking, spam).A lot of attention was paid to the selection of a new mailing service, the setup of the technical part (DKIM, SPF, DMARC), the monitoring of spam and domain reputation (Postmaster, FBL).An important part of the project was the development of an email marketing strategy.A client route map for new subscribers (CJM) has been developed, as well as the process of reactivating the existing base.The base was validated (ZeroBounce).After that, the subscribers imported to the service messages with all dops.fields for subsequent segmentation and personalization.For the reactivation, a template of letter with call to action (CTA) was developed to sign up for a consultation with the manager.Copywrited, developed a unique corporate design, adaptive HTML edge.Three variants of the dynamic master template are also developed.This master template includes all the necessary blocks under any type of mailing.This significantly accelerates and simplifies the process of developing letters for all chains in the strategy and further regular broadcasts.After downloading, setting and testing the letters started a heating.They sent the letter in small segments, starting with a few hundred with a daily increase in volume.At the first time there were problems with delivery.We saw it quickly and made corrections.It was necessary to connect the technical support of the mailing service to the solution of the issue.Three weeks after the start of the work we received an average opening rate of 33.75% on the basis of more than 20,000 subscribers.This is how the first stage of the work was completed.The customer’s further objectives are the full implementation of a strategy that includes automatic chains.