This project is a custom-built CRM platform for beauty salons, designed to manage daily operations, staff, finances, and client relationships in a single system.
The platform focuses not only on scheduling and administration, but also on data analysis and business insights, helping salon owners make informed decisions based on real metrics - not intuition.
Appointments & Operations:
* Calendar-based appointment management (day / week views)
* Fast booking flow for receptionists
* No-show, deposit, and cancellation tracking
* Master schedules and workload visibility
* Real-time operational overview for admins
Masters & Staff Management:
* Payroll calculation (commission + bonuses + fixed pay)
* Transparent payout breakdowns
* Activity history per master
Client CRM:
* Centralized client database
* Visit history and spending tracking
* Client segmentation
* Retention analysis
* Client notes and preferences
Finance & Inventory:
* Revenue, expenses, and profit tracking
* Daily and monthly financial summaries
* Expense categorization (rent, supplies, payroll, marketing)
* Payroll forecasting
* Consumables inventory
A core focus of the system is analytics and business intelligence:
KPI dashboards:
* Revenue per day / month
* Average ticket size
* Appointment volume
* No-show rate
Client analytics:
* Retention and churn risk
* Repeat visit frequency
* Client cohorts over time
Financial analytics:
* Revenue vs expenses trends
* Profit margin analysis
* Expense structure breakdown
Master performance analytics:
* Revenue per master
* Client return rate
* Utilization and workload balance
All analytics are designed to be actionable, helping salon owners improve profitability, retention, and operational efficiency.
The platform focuses not only on scheduling and administration, but also on data analysis and business insights, helping salon owners make informed decisions based on real metrics - not intuition.
Appointments & Operations:
* Calendar-based appointment management (day / week views)
* Fast booking flow for receptionists
* No-show, deposit, and cancellation tracking
* Master schedules and workload visibility
* Real-time operational overview for admins
Masters & Staff Management:
* Payroll calculation (commission + bonuses + fixed pay)
* Transparent payout breakdowns
* Activity history per master
Client CRM:
* Centralized client database
* Visit history and spending tracking
* Client segmentation
* Retention analysis
* Client notes and preferences
Finance & Inventory:
* Revenue, expenses, and profit tracking
* Daily and monthly financial summaries
* Expense categorization (rent, supplies, payroll, marketing)
* Payroll forecasting
* Consumables inventory
A core focus of the system is analytics and business intelligence:
KPI dashboards:
* Revenue per day / month
* Average ticket size
* Appointment volume
* No-show rate
Client analytics:
* Retention and churn risk
* Repeat visit frequency
* Client cohorts over time
Financial analytics:
* Revenue vs expenses trends
* Profit margin analysis
* Expense structure breakdown
Master performance analytics:
* Revenue per master
* Client return rate
* Utilization and workload balance
All analytics are designed to be actionable, helping salon owners improve profitability, retention, and operational efficiency.