PMax/Shopping for B2B

The goal of the campaign is to increase sales of consumables for tire fitting. In the first month of the campaign, the results are as follows:
- Clicks: 2,850
- Impressions: 67,300
- Conversions: 58.57
- CPA: 142 UAH

Work that was completed:
1. Grouping of products in Merchant Center by user labels for precise targeting and effectiveness of PMax/Shopping campaigns.
2. Setting up Performance Max in Google Ads.
3. Creating audience segments and relevant ads.
4. Bid optimization.
5. Conducting analytics: clicks, conversions, expenses, CPA.

Result: an effective campaign with a low customer acquisition cost and high conversion for B2B products.