Search campaign for B2B (tire fitting machines)

Before launching the campaign:
— Collected commercial semantics for the category of tire fitting machines
— Structured ad groups by types of machines
— Negative keywords to filter out non-target traffic
— Optimization of ads for query relevance

Results for the first month of launch:
Impressions - 16,700
Clicks - 985
Conversions - 11
Advertising budget: ₴ 6,410

CPC - 6.5 UAH
CTR - 5.9%
CPA ≈ 582 UAH