Viktoriia Manukova
Offer Viktoriia work on your next project.
Rating
Language proficiency level
Skills and abilities
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Portfolio
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PMax/Shopping for B2B
Contextual AdvertisingThe goal of the campaign is to increase sales of consumables for tire fitting. In the first month of the campaign, the results are as follows:
- Clicks: 2,850
- Impressions: 67,300
- Conversions: 58.57
… - CPA: 142 UAH
Work that was completed:
1. Grouping of products in Merchant Center by user labels for precise targeting and effectiveness of PMax/Shopping campaigns.
2. Setting up Performance Max in Google Ads.
3. Creating audience segments and relevant ads.
4. Bid optimization.
5. Conducting analytics: clicks, conversions, expenses, CPA.
Result: an effective campaign with a low customer acquisition cost and high conversion for B2B products.
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GDN B2B campaign (equipment for service stations)
Contextual Advertisingmedia advertising in Google Display Network
Campaign goal: increase brand awareness and target actions on the website
Results for the month:
… Impressions - 207,000
Clicks - 4,250
Conversions - 156
Advertising budget: ₴ 4,230
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Google Certification
Contextual Advertisingreceived a certificate in launching search campaigns in Google Ads
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Search campaign for B2B (tire fitting machines)
Contextual AdvertisingBefore launching the campaign:
— Collected commercial semantics for the category of tire fitting machines
— Structured ad groups by types of machines
— Negative keywords to filter out non-target traffic
… — Optimization of ads for query relevance
Results for the first month of launch:
Impressions - 16,700
Clicks - 985
Conversions - 11
Advertising budget: ₴ 6,410
CPC - 6.5 UAH
CTR - 5.9%
CPA ≈ 582 UAH
Activity
| Latest proposals 8 | Budget | Added | Deadlines | Proposal | |
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Setting up contextual advertising Adwords
178 USD
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PPC specialist (Google Ads) for B2B online store: Industrial equipment and automation and control systems
446 USD
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Google Ads Specialist for a new luxury clothing website
223 USD
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Training on setting up a Google Ads advertising campaign
290 USD
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Google Ads advertising campaigns
190 USD
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Google Ads Consultation
78 USD
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Setting up contextual advertising
212 USD
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Google ads! Restart of the old campaign
89 USD
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