Social Media Marketing (SMM) · Contextual Advertising
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Setting up click tracking for the CTA button in GA4 and GTM
Contextual Advertising
My role: GA4 and Google Tag Manager specialist.
Project description:
Set up custom event tracking in Google Analytics 4 for the "Learn More" button using Google Tag Manager.
What was implemented:
configured a trigger in GTM based on the Click Text…
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Implementation of lead tracking through GTM and GA4
Contextual Advertising
Set up full event tracking in Google Analytics 4 through Google Tag Manager for the landing page.
What was implemented:
configured the basic GA4 tag
implemented tracking of the generate_lead event through the visibility trigger of the Thank You block…
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Setting up GA4 and GTM for landing page
Contextual Advertising
Performed complete setup of event tracking in Google Analytics 4 through Google Tag Manager for the landing page.
The following events were set up:
tracking page views
tracking scroll depth
tracking clicks on external links
tracking clicks on CTA…
