PPC specialist (Google Ads) for B2B online store: Industrial equipment and automation and control systems
About us:
PP "Profikom" (profikom.com.ua), the official distributor of European manufacturers of industrial automation in Ukraine (TECO, ATEK, ENSIM).
Our key goal is to increase sales of specific industrial equipment (linear displacement sensors, encoders, rotary level sensors, PLCs, relays, etc.). The target audience includes supply departments of factories, chief engineers, integrators, installers.
What needs to be done:
Set up and scale advertising campaigns in Google Ads with a strong focus on selling products (B2B E-commerce / lead generation for specific items). We do not advertise services or projects, only the sale of equipment.
Key tasks for the specialist:
Product campaigns: Setting up Google Shopping / Performance Max for the online store (working with product feeds through Google Merchant Center, if technically implemented on the site).
Search by articles and categories: Creating search campaigns for low-frequency queries (specific models, sensor markings, manufacturer brands).
Dynamic search (DSA): Setting up campaigns for automatic coverage of a wide range of products on the site.
Strict negative targeting: Cutting off non-target B2C traffic (DIY projects, AliExpress, "do it yourself", students, connection schemes).
Analytics: Setting up tracking for E-commerce transactions (if there is a cart) or micro-conversions (click on the sales department email, downloading the price list, sending a request form by article).
Requirements for the candidate:
Mandatory: Experience in promoting online stores with complex/technical product lines (B2B E-commerce, industrial equipment, electronics, auto parts, etc.).
Experience working with Google Merchant Center and understanding the specifics of moderating technical products.
Ability to write ads in the language of benefits for B2B buyers (availability in stock, certificates, wholesale prices, official import).
Collaboration conditions:
Work exclusively on our advertising account.
Payment: a fixed fee for setting up/audit of current campaigns + monthly payment for management and optimization of customer acquisition cost (CAC/CPA).
How to respond:
To show that you have carefully read the job description and have relevant experience, start your response with the word "Sensor".
In your response, immediately write:
A brief overview of your experience in promoting products in B2B / industrial niches (cases, number of items, tools).
How you plan to promote products with low search frequency (specific articles) that are rarely searched in direct search?
Your price for setup and management.
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‼️Most of my projects in the portfolio are E-commerce, I know how to attract more while spending less.
🎯My name is Artem, I am a PPC specialist in Google, Meta, and Tik Tok advertising for 6 years now. My workFreelancehunt
I always engage in the project 100%, starting with product analysis, its target audience, and competitors to building a step-by-step promotion plan. What I will do: I will set up Google Shopping and Performance Max, remove all non-target traffic, and set up transaction tracking for better quality analysis in the future. 📩I suggest we chat privately, we will talk in more detail about your project and determine how to improve your advertising.
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Good day!
I have reviewed your project - I am ready to execute it.
The cost includes complete setup of advertising campaigns and further management for one month.
There is a promo code for new accounts in Google Ads - 10,000 UAH.
I have over 10 years of experience working with small and medium businesses, I know how to optimize the budget to achieve maximum results.
… You can view examples of completed work in my portfolio:
Freelancehunt
I would be happy to discuss the details of our collaboration and answer your questions.
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Sensor
5+ years in B2B e-commerce (industrial equipment, 5k–25k SKUs). I work with Google Ads and Google Merchant Center.
Cases:
• Promelectronica — CPA ↓ 37%, +82% sales
• B2B spare parts — scale ×2 without CAC growth
How I promote low-volume items:
… Search by models/items + DSA + Shopping/PMax, feed optimization (brand + model + parameter), strict exclusion of B2C, focus on micro-conversions B2B.
Focus — selling inventory with controlled CAC.
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1168 7 0 Hello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.
✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling
📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
… Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.
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5280 51 0 1 Sensor
Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I have extensive experience working with Merchant Center.
❗️Also, here is my portfolio with case studies ➡️Freelancehunt
✅I am officially a Google partner ➡️https://www.google.com/partners/agency?id=9309139291
I will set up Google Shopping campaigns, Performance Max, and clear analytics (tracking E-commerce transactions)
📌The principle of my work is based not on template strategies, but on a complete immersion in the essence of the product and its target audience, on developing a unique promotion plan taking into account the current market realities and competition.
…
I am happy to discuss the details of cooperation to find the best solution together. I am ready to promptly join the project execution and bring your ideas to life.
I look forward to the opportunity to become part of your team!
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1272 9 0 Welcome!
We have over 1 year of experience in setting up and managing Google Ads specifically for industrial equipment (aggregator). We will send a detailed case privately. Feedback: https://freelancehunt.com/showcase/work/vidguk-ppc-smart-temple-ta-dityachi-tovari/1974877.html
We understand the specifics of working in this area: trust, conditions, visuals, correct analytics, and working with a warm audience.
🚀 What we will do for your project:
• Analyze the product, positioning, and competitors in the market.
• Set up Google Ads: Search (high intent) + remarketing.
… • Prepare the campaign structure.
• Set up analytics turnkey: GA4, events, conversions, goal tracking.
• Regular clear reporting every week!
💼 Why choose us:
• Daily work on the project
• Detailed and clear reports twice a month
• Online task monitoring
• Technical support with a response within 5 minutes
• 7 years of experience in SEO and PPC in various fields
If reliability and predictable results are important to you — we will be happy to collaborate.
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1180 14 0 Hello! I have reviewed your order and am ready to implement it.
PPC specialist with over 9 years of experience, 100+ successful projects in the USA / Europe / Ukraine.
I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies. You can see more details in the portfolio of my account.
My services:
- One-time quality setup of Google & Meta Advertising Account.
- Setup of Google Analytics & Facebook Pixel, installation of all important conversions for tracking.
… - Monthly management with a guarantee of improved sales metrics and results.
- Targeted advertising.
- Creation of creatives / videos for advertising implementation.
- Audit of advertising campaigns.
Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, formation of a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital certificate as a PPC specialist from a leading company in the USA. A large base of knowledge and understanding of how to act in various situations.
- The trial period is much cheaper and takes less time than with other specialists.
- Focused on long-term cooperation.
Wishing you a good mood, I will be waiting for your feedback =)
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2268 8 0 Sensor
Hello! I read the job posting and understood your specifics correctly: you sell industrial equipment (sensors, encoders, PLCs, relays) to B2B buyers, focusing on selling products rather than traffic for the sake of traffic.
Briefly about my experience:
- I manage Google Ads for e-commerce and B2B products with complex assortments.
- A case from a similar B2B niche (technical goods/industrial equipment): we restructured Google Ads by items and categories (Search + DSA) and connected Shopping/PMax through Merchant Center with strict exclusion of B2C/info traffic and correct conversion tracking. The result - ROI 712% and stable targeted inquiries for priority products.
How to promote low-frequency products (items, labeling) that are rarely searched directly:
- I add a “umbrella” through DSA on properly prepared landing pages and categories to capture all the tail that you cannot physically cover with keywords manually.
… - At the same time, I do Search for exact items/models/brands (exact/phrase) + separately for category high-intent queries (buy/price/supplier/availability/certificate).
- I launch Shopping/PMax only after bringing Merchant Center to perfection: attributes, brand/MPN/GTIN where available, product_type, custom labels (margin, stock, priority SKUs) - so that scaling goes to the right positions.
- Exclusions are “ironclad”: DIY, AliExpress, “do it yourself,” students, schemes, repair, free, pdf, etc. - with regular updates to the lists.
- Optimization for B2B benefits: stock availability, delivery times, certificates, official import, wholesale/invoice, engineer support.
Price:
- Audit + structure setup (GMC + Shopping/PMax + Search + DSA + conversions/GA4/GTM): from $450 (depends on the current state of the feed and the number of categories).
- Management and optimization (CAC/CPA, cleaning, queries, feed, reports): from $600/month.
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186 Sensor
I have practical experience working with Google Ads in B2B niches with technical nomenclature and low-volume items.
How I work:
- Separate search campaigns for items, series, and brands (exact/phrase);
- DSA for collecting long tail, not as a primary channel;
- Strict exclusion of B2C queries (DIY, schemes, students, etc.);
- Control of CPA for specific product groups, not "on average."
…
Analytics: e-commerce or micro-conversions (query by item, click on the sales department email).
I propose starting with an audit and a test month of management with no risk to the budget.
I am ready to discuss the details.
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988 9 0 Good day!
I have studied your project and have relevant experience.
Our support costs 22,000 UAH/month.
If these terms are acceptable to you, we will prepare a detailed budget estimate.
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427 1 0 Hello
I have 3+ years of experience, cases in B2B e-commerce
I work with Google ads, Meta ads, analytics
Message me privately, we will discuss the details of cooperation
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2799 32 0 Good day!
🤝 Professional setup of Google advertising turnkey!
✅ Use of new features, setup of search campaigns, GDN, Google Shopping, Performance Max, Remarketing, Google Tag Manager, Google Analytics, audiences, goals, etc. Completely turnkey!
Over 10 years of experience. Cases in the portfolio. Certified specialist. Google Partner.
🎁 Bonuses: 1 month of advertising management as a gift + Google bonus from 10,000 UAH.
Write to us, we will discuss all the details.
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377 2 0 Hello! Your project has sparked great interest in me. I am ready to start working immediately and ensure high quality execution.
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249 Sensor
Good day, Alexander!
I am interested in your project — I have experience in B2B e-commerce with a focus on selling products through Google Ads.
I work with search campaigns and Performance Max, setting up complete analytics through GA4 + GTM for tracking purchases and applications.
The last project was a B2B store for materials and equipment for service stations and tire fitting: launching search and PMax with the exclusion of B2C queries and optimization for CPA. The campaigns achieved stable conversions in the first month of operation.
Regarding specific products with low search frequency — I suggest promotion through a combination of search campaigns grouped by brands and models + a dynamic campaign to expand the number of queries. Also, launching a product campaign through a feed in PMax. Later, connecting a remarketing campaign.
…
💰 Cost:
— setup and audit: 7,000 UAH
— monthly management: 13,000 UAH
I am ready to discuss the structure of the campaigns and analytics for your assortment.
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1021 2 0 Sensor
Good day, Alexander!
I have reviewed your task - I can offer support with Google Ads.
I have extensive experience working with product, search, performance max, etc. advertising.
If you already have advertising running, I can provide my recommendations for improving advertising campaigns and their structure.
I work with Google Ads: launching, optimizing, and scaling advertising campaigns. Before starting, I always analyze the niche and goals to ensure the advertising delivers results, not just impressions.
We can discuss the project details, budgets, and expectations - I will propose the optimal solution for your tasks.
The cost includes one month of turnkey advertising management.
Also, setting up all necessary systems for analytics.
… Before starting work, a detailed audit of the current advertising account (if there is one) needs to be conducted. Analyze the website. Prioritize (what needs to be advertised first and what second). Then decide which advertising campaigns we will apply (search, product, performance, etc.). What budget and expectations from the advertising.
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888 10 0 Alexander, greetings!
I am Andriy, a media buyer with over 3 years of experience working with Meta and Google Ads services, and I know exactly how to leverage their capabilities to successfully set up advertising campaigns and attract interested clients for your niche.📈
I have strong experience in setting up advertising campaigns, I understand the algorithms of Facebook and Instagram advertising, I know how to properly set up targeted advertising for the target audience and sales volume, configure conversions, achieve the target cost per lead, and significantly improve results for your project. I have a creative approach to creating advertising materials.
Would it be convenient for you to have a short online meeting soon, where I can show you the advertising accounts from past projects in your field? I have attached case studies for your understanding of my capabilities.
➡️ B2B: Capturing the attention of 55,000+ HR directors on LinkedIn (https://traffic-wave.notion.site/B2B-55-000-HR-LinkedIn-2ef1dd3406af80f787b3e28b8f095379?source=copy_link)
…
➡️ B2B: Entering the HealthTech market in Dubai (https://traffic-wave.notion.site/B2B-HealthTech-2ef1dd3406af809cba82e0390c99c9be?source=copy_link)
➡️ Selling B2B and B2C home goods, cleaning products, chemicals (https://traffic-wave.notion.site/2-2-2f31dd3406af8014b4d4c00568323526?source=copy_link)
➡️ Lead generation through Meta Ads for a company that provides business automation and data visualization services (https://traffic-wave.notion.site/Meta-Ads-2f31dd3406af80598e52e55e3d16b995)
➡️ Google Ads: promoting a European medical manufacturer with an average monthly advertising budget of over $350,000 (https://traffic-wave.notion.site/Google-Ads--2f21dd3406af8082b866d33607a5b06b?source=copy_link)
About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration time with my clients
- Average ROAS of my projects – 350%
- Average monthly budget over $10,000
I am interested in your project. Please write to me privately.
Have a great day!🤝
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