About us:
PP "Profikom" (profikom.com.ua), the official distributor of European manufacturers of industrial automation in Ukraine (TECO, ATEK, ENSIM).
Our key goal is to increase sales of specific industrial equipment (linear displacement sensors, encoders, rotary level sensors, PLCs, relays, etc.). The target audience includes supply departments of factories, chief engineers, integrators, installers.
What needs to be done:
Set up and scale advertising campaigns in Google Ads with a strong focus on selling products (B2B E-commerce / lead generation for specific items). We do not advertise services or projects, only the sale of equipment.
Key tasks for the specialist:
Product campaigns: Setting up Google Shopping / Performance Max for the online store (working with product feeds through Google Merchant Center, if technically implemented on the site).
Search by articles and categories: Creating search campaigns for low-frequency queries (specific models, sensor markings, manufacturer brands).
Dynamic search (DSA): Setting up campaigns for automatic coverage of a wide range of products on the site.
Strict negative targeting: Cutting off non-target B2C traffic (DIY projects, AliExpress, "do it yourself", students, connection schemes).
Analytics: Setting up tracking for E-commerce transactions (if there is a cart) or micro-conversions (click on the sales department email, downloading the price list, sending a request form by article).
Requirements for the candidate:
Mandatory: Experience in promoting online stores with complex/technical product lines (B2B E-commerce, industrial equipment, electronics, auto parts, etc.).
Experience working with Google Merchant Center and understanding the specifics of moderating technical products.
Ability to write ads in the language of benefits for B2B buyers (availability in stock, certificates, wholesale prices, official import).
Collaboration conditions:
How to respond:
To show that you have carefully read the job description and have relevant experience, start your response with the word "Sensor".
In your response, immediately write:
A brief overview of your experience in promoting products in B2B / industrial niches (cases, number of items, tools).
How you plan to promote products with low search frequency (specific articles) that are rarely searched in direct search?
Your price for setup and management.