Project Information
BigMishki - an online store that sells large plush toys
Task
The client approached us with the task of conducting a test launch of advertising in Poland and obtaining initial data on the target audience, conversions, and advertising profitability.
Test budget: $500
Test duration: 14 days
What was implemented immediately:
- It was immediately decided that the advertising should be tested on several audience segments, namely: Ukrainians in Poland, who are further divided into several segments, Russian speakers in Poland, and Poles themselves.
- To accomplish the task, many different creatives were created in Polish, Ukrainian, and Russian. There were also many ad formats: static creatives, videos, UGC, customer reviews, etc.
- A complete copy of the Ukrainian website was created, translated into Polish, and adapted for the European market, a pixel was created to be able to receive data from FB on the conversions we needed.
Work
At the beginning, we created an advertising account from scratch.
The budget was evenly divided among each audience segment.
We launched campaigns broadly, targeting interests, and after obtaining a certain amount of data, we created retargeting.
Service
An important point for us is client convenience.
1. Daily reporting
1. We created a table for the client, taking into account the margin, profit calculation, automated the calculation processes, and updated the relevant data from the advertising account every day.
2. Weekly reporting
1. Once a week, we held a call for which we prepared a presentation with the most important data and conclusions. We discussed the metrics and together thought about how to achieve even better results in the future.
Results from the advertising account (March)
In the first few days, we saw excellent profitability among the Ukrainian-speaking and Russian-speaking audiences. Advertising for these segments was stopped, and the remaining time and budget were directed towards achieving the best results specifically for the Polish audience.
Summary
Advertising budget
$500
Revenue
About $4000
ROAS
799%
BigMishki - an online store that sells large plush toys
Task
The client approached us with the task of conducting a test launch of advertising in Poland and obtaining initial data on the target audience, conversions, and advertising profitability.
Test budget: $500
Test duration: 14 days
What was implemented immediately:
- It was immediately decided that the advertising should be tested on several audience segments, namely: Ukrainians in Poland, who are further divided into several segments, Russian speakers in Poland, and Poles themselves.
- To accomplish the task, many different creatives were created in Polish, Ukrainian, and Russian. There were also many ad formats: static creatives, videos, UGC, customer reviews, etc.
- A complete copy of the Ukrainian website was created, translated into Polish, and adapted for the European market, a pixel was created to be able to receive data from FB on the conversions we needed.
Work
At the beginning, we created an advertising account from scratch.
The budget was evenly divided among each audience segment.
We launched campaigns broadly, targeting interests, and after obtaining a certain amount of data, we created retargeting.
Service
An important point for us is client convenience.
1. Daily reporting
1. We created a table for the client, taking into account the margin, profit calculation, automated the calculation processes, and updated the relevant data from the advertising account every day.
2. Weekly reporting
1. Once a week, we held a call for which we prepared a presentation with the most important data and conclusions. We discussed the metrics and together thought about how to achieve even better results in the future.
Results from the advertising account (March)
In the first few days, we saw excellent profitability among the Ukrainian-speaking and Russian-speaking audiences. Advertising for these segments was stopped, and the remaining time and budget were directed towards achieving the best results specifically for the Polish audience.
Summary
Advertising budget
$500
Revenue
About $4000
ROAS
799%