PPC Lead Manager - Copywriting Studio

A copywriting studio wanted to try PPC for proposing a free consultation and a paid course.

During 34 days we've got 12 leads per $6.91 each. It was more than 50% cheaper than allowed $15 per lead.

I was focused on PPC only, no changes to the website. During campaigns support I have been working on:
Relevance between keywords, ad creatives and a landing page;
- high quality ad creatives (texts, images);
Cleaning traffic with negative keywords.

This focus on relevancy allowed to bring cheap leads even without a deep campaigns' optimization.

#pc #media