PPC Lead Manager - Pets Goods Shop

The client wanted to audit and support already running PPC campaigns in Google Adwords and Yandex Direct.

During 49 days we got 44 leads per $13,20 each. It was 34% cheaper than planned $20 per lead.

I have not created campaigns from "0". I only regrouped some keywords into new groups and performed a support mainly:
Cleaned the traffic with a lot of negative keywords;
- changed match types of some keywords to "modificator plus" and "exact";
- refactored some groups so their texts and keywords were more relevant.

This allowed to reduce the PPC budget by almost 2 times while keeping the number of leads the same.

#pc #media