PPC | Online training courses | Ukraine: X5 ROI from investments
Achieved Results
1. Increase in course applications
The number of applications increased by 95% over five months of the campaign.
• Expenses: The total amount spent on the campaign was 155,000 UAH throughout the collaboration.
• Revenue: At the end of the collaboration, the total revenue generated by the project from the campaign amounted to 861,224 UAH, which is significantly higher compared to the investments in the campaign.
2. Increase in CTR
• Ads were optimized, allowing for a 22% increase in CTR.
• At the beginning: CTR was 12%.
• After five months: CTR rose to 14.6%.
3. Cost optimization
• CPA: Reduced cost per application by 15%.
• At the beginning: The average cost per application was 66 UAH.
• At the end: CPA decreased to 56 UAH.
4. Reach and brand awareness
• The campaigns reached over 850,000 users in five months.
• Brand awareness increased among the audience interested in training courses, including young specialists and professionals.
What were the project goals?
1. Increase the number of course applications by attracting a new audience and retaining existing clients.
2. Reduce CPA, ensuring a return on investment in advertising.
3. Strengthen the brand's position through audience reach interested in online learning.
More about the project
The client – the owner of an online platform for learning vector graphics, focusing on the audience in Ukraine – approached with the goal of increasing the visibility of the course on Google and attracting more applications, as well as overall increasing recognition.
• Niche: Online learning
• GEO: Ukraine
• Collaboration period: February 2024 – June 2024
What was done during the collaboration?
1. Audience and competitor analysis
• The audience was divided into key segments: students, young specialists, and professionals looking to upskill.
• A competitor analysis was conducted to identify popular course topics and find the client's unique offerings.
2. Launch and optimization of advertising campaigns
• Search campaigns were set up in Google Ads for popular queries related to the courses.
• Display campaigns were developed to attract a new audience through banner advertising.
• Over 50 ads were created with various focuses: promotions, duration of training, customer testimonials.
3. Testing and improving creatives
• Different formats were tested: short texts, video ads, as well as interactive formats.
• Thanks to A/B testing, CTR increased by 22%, and the cost per click decreased.
4. Development of a remarketing strategy
• Remarketing campaigns were set up for website visitors who viewed the courses but did not leave an application.
• Special offers were used: trial lesson or discount for new clients.
• As a result, the number of repeat visits to the site increased by 15%, and conversion increased by 10%.
5. Cost optimization and budget allocation
• The budget was allocated among the most profitable courses.
• Irrelevant queries were excluded by adding negative keywords.
1. Increase in course applications
The number of applications increased by 95% over five months of the campaign.
• Expenses: The total amount spent on the campaign was 155,000 UAH throughout the collaboration.
• Revenue: At the end of the collaboration, the total revenue generated by the project from the campaign amounted to 861,224 UAH, which is significantly higher compared to the investments in the campaign.
2. Increase in CTR
• Ads were optimized, allowing for a 22% increase in CTR.
• At the beginning: CTR was 12%.
• After five months: CTR rose to 14.6%.
3. Cost optimization
• CPA: Reduced cost per application by 15%.
• At the beginning: The average cost per application was 66 UAH.
• At the end: CPA decreased to 56 UAH.
4. Reach and brand awareness
• The campaigns reached over 850,000 users in five months.
• Brand awareness increased among the audience interested in training courses, including young specialists and professionals.
What were the project goals?
1. Increase the number of course applications by attracting a new audience and retaining existing clients.
2. Reduce CPA, ensuring a return on investment in advertising.
3. Strengthen the brand's position through audience reach interested in online learning.
More about the project
The client – the owner of an online platform for learning vector graphics, focusing on the audience in Ukraine – approached with the goal of increasing the visibility of the course on Google and attracting more applications, as well as overall increasing recognition.
• Niche: Online learning
• GEO: Ukraine
• Collaboration period: February 2024 – June 2024
What was done during the collaboration?
1. Audience and competitor analysis
• The audience was divided into key segments: students, young specialists, and professionals looking to upskill.
• A competitor analysis was conducted to identify popular course topics and find the client's unique offerings.
2. Launch and optimization of advertising campaigns
• Search campaigns were set up in Google Ads for popular queries related to the courses.
• Display campaigns were developed to attract a new audience through banner advertising.
• Over 50 ads were created with various focuses: promotions, duration of training, customer testimonials.
3. Testing and improving creatives
• Different formats were tested: short texts, video ads, as well as interactive formats.
• Thanks to A/B testing, CTR increased by 22%, and the cost per click decreased.
4. Development of a remarketing strategy
• Remarketing campaigns were set up for website visitors who viewed the courses but did not leave an application.
• Special offers were used: trial lesson or discount for new clients.
• As a result, the number of repeat visits to the site increased by 15%, and conversion increased by 10%.
5. Cost optimization and budget allocation
• The budget was allocated among the most profitable courses.
• Irrelevant queries were excluded by adding negative keywords.
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