PPC | Electronics Store | USA: Sales Growth of 250%
Achieved Results
1. Sales Growth
The number of sales increased by 250% over six months of the campaign.
- Expenses: The total budget of the campaign amounted to 165,536 USD over 6 months
- Result: By the end of the collaboration, revenue reached 578,219 USD, which is 3.3 times higher than the initial store metrics for the same period. This is the total revenue from the project over 6 months when the campaign was conducted.
2. Cost Optimization
Reduction in CPA: The cost of acquiring a customer decreased by 21%.
- At the start, CPA was 46 USD.
- By the end, CPA decreased to 36 USD.
3. CTR Growth
Advertising ads were optimized, allowing for a 19% increase in CTR.
- Before the campaign, CTR was 9.8%.
- After six months: CTR rose to 11.7%.
4. Reach and Recognition
- The campaigns reached over 2.1 million users in six months.
- Brand recognition significantly increased among tech enthusiasts and consumers interested in gadgets and home electronics.
What were the project goals?
1. Increase sales and conversions using personalized advertising campaigns.
2. Reduce customer acquisition cost (CPA) by optimizing advertising strategies.
3. Maximize return on ad spend (ROAS) by increasing the average customer check where possible.
4. Strengthen the brand's position in the electronics segment in the US GEO through Google Ads and remarketing.
More about the project
The client is the owner of a large online electronics store specializing in the sale of laptops, smartphones, accessories, and household appliances. Due to high competition and rising advertising costs, the company was looking for effective ways to increase campaign profitability and improve return on investment.
- Niche: Electronics
- GEO: USA (Target was specifically for all states due to the delivery service)
- Collaboration period: January 2024 – June 2024 (6 months)
What was done during the collaboration?
1. Market, audience, and competitor analysis
- Key consumer segments were identified: premium gadget buyers, mid-range users, and budget consumers.
- Competitor analysis was conducted, including their advertising campaigns, which allowed for finding opportunities for differentiation.
- Google Analytics was used to determine the behavioral factors of website visitors.
2. Development and launch of advertising campaigns
- Search campaigns (Google Search Ads): Targeting high-conversion queries, focusing on branded products and promotional offers.
- Shopping Ads: Optimized Google Shopping campaigns to showcase high-demand products.
- Performance Max: An automated campaign was used to expand reach.
3. Testing and optimization of ads
- A/B testing of ads was launched: several variants of headlines and descriptions were tested to select the most effective ad options.
- Images and texts in banner ads were optimized, increasing CTR by 19%.
- The quality of landing pages was improved, increasing the conversion rate by 11%.
4. Remarketing and audience engagement
- Dynamic remarketing was set up, allowing for the return of customers who viewed products but did not make a purchase.
- Personalized offers were used, including exclusive discounts and product recommendations.
- Customer return increased by 14%, and the average customer check rose by 9%.
5. Budget and bid optimization
- Smart Bidding strategies were used, increasing cost efficiency.
- The budget was redistributed to high-margin products.
- Irrelevant queries were excluded, helping to reduce CPA by 21%.
1. Sales Growth
The number of sales increased by 250% over six months of the campaign.
- Expenses: The total budget of the campaign amounted to 165,536 USD over 6 months
- Result: By the end of the collaboration, revenue reached 578,219 USD, which is 3.3 times higher than the initial store metrics for the same period. This is the total revenue from the project over 6 months when the campaign was conducted.
2. Cost Optimization
Reduction in CPA: The cost of acquiring a customer decreased by 21%.
- At the start, CPA was 46 USD.
- By the end, CPA decreased to 36 USD.
3. CTR Growth
Advertising ads were optimized, allowing for a 19% increase in CTR.
- Before the campaign, CTR was 9.8%.
- After six months: CTR rose to 11.7%.
4. Reach and Recognition
- The campaigns reached over 2.1 million users in six months.
- Brand recognition significantly increased among tech enthusiasts and consumers interested in gadgets and home electronics.
What were the project goals?
1. Increase sales and conversions using personalized advertising campaigns.
2. Reduce customer acquisition cost (CPA) by optimizing advertising strategies.
3. Maximize return on ad spend (ROAS) by increasing the average customer check where possible.
4. Strengthen the brand's position in the electronics segment in the US GEO through Google Ads and remarketing.
More about the project
The client is the owner of a large online electronics store specializing in the sale of laptops, smartphones, accessories, and household appliances. Due to high competition and rising advertising costs, the company was looking for effective ways to increase campaign profitability and improve return on investment.
- Niche: Electronics
- GEO: USA (Target was specifically for all states due to the delivery service)
- Collaboration period: January 2024 – June 2024 (6 months)
What was done during the collaboration?
1. Market, audience, and competitor analysis
- Key consumer segments were identified: premium gadget buyers, mid-range users, and budget consumers.
- Competitor analysis was conducted, including their advertising campaigns, which allowed for finding opportunities for differentiation.
- Google Analytics was used to determine the behavioral factors of website visitors.
2. Development and launch of advertising campaigns
- Search campaigns (Google Search Ads): Targeting high-conversion queries, focusing on branded products and promotional offers.
- Shopping Ads: Optimized Google Shopping campaigns to showcase high-demand products.
- Performance Max: An automated campaign was used to expand reach.
3. Testing and optimization of ads
- A/B testing of ads was launched: several variants of headlines and descriptions were tested to select the most effective ad options.
- Images and texts in banner ads were optimized, increasing CTR by 19%.
- The quality of landing pages was improved, increasing the conversion rate by 11%.
4. Remarketing and audience engagement
- Dynamic remarketing was set up, allowing for the return of customers who viewed products but did not make a purchase.
- Personalized offers were used, including exclusive discounts and product recommendations.
- Customer return increased by 14%, and the average customer check rose by 9%.
5. Budget and bid optimization
- Smart Bidding strategies were used, increasing cost efficiency.
- The budget was redistributed to high-margin products.
- Irrelevant queries were excluded, helping to reduce CPA by 21%.
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