Premium modular furniture for custom designer projects

Task: to obtain high-quality inquiries from wealthy clients, reduce lead cost, and improve ROMI.

What was done:
– tested two funnels: catalog-form and quiz-brief, kept the most effective one;
– launched a catalog ad + Reels video with production details;
– narrowed targeting to TOP 5% of households by income in Kyiv and suburbs;
– optimized ads for "Form Filling" conversion.

Results over 60 days:
• 113 leads at $15 (total budget ≈ $1,650)
• 5 sales of custom wardrobes, revenue ≈ $100,000
• ROAS 20× (ROMI confirmed by the client)

Business benefit: twice cheaper leads and a stable flow of luxury furniture inquiries.

More details ➜ https://snow-petroleum-fb0.notion.site/Wood-Systems-113-15-20-215d637cd05580979869f8717de1ccc6?source=copy_link