Primary optimization of the website of legal services in Ukraine
CMS: Wordpress
The company solves complex legal issues in such practices as Intellectual Property, IT & Startups, Blockchain & Crypto, Business Relocation, and Business Law.
The client came with the following needs: to analyze the website for errors, fix technical and SEO errors, and initially optimize the site for search engines. There were problems in Search Console that prevented the blog pages from ranking. The site had meta tags for pages, but they were poorly optimized, and the site had low traffic.
As a result of the work, an audit was conducted to identify errors, and tasks were developed to correct each of them for the programmer. Errors for me to fix were also identified. To avoid problems with simultaneous error correction between me and the programmer, the programmer's side errors were corrected first, and I checked the correctness of their correction. Afterward, I corrected all the SEO-related errors.
The total number of errors was 26 out of more than 100+ possible, and errors were present on 67% of the site's pages. From my experience, this is not a lot, but there are projects with significantly more problems.
In my analysis, I categorize errors into three criteria: High criticality, medium, and low. Where a high level of criticality means a serious negative impact on the site or specific pages. Medium - an opportunity to improve results, low - recommendations. After all corrections and thorough checking, I sent the site for indexing.
As a result of the work done, we achieved an increase in search traffic, which can be seen in the graphs from the screenshot.
As a result of the analysis, systematic errors were found in blog content that could not be anticipated and corrected with the help of a programmer. Therefore, SEO recommendations for blog content on the site were developed for the client. This allowed the client to continue blogging in accordance with my SEO recommendations.
The company solves complex legal issues in such practices as Intellectual Property, IT & Startups, Blockchain & Crypto, Business Relocation, and Business Law.
The client came with the following needs: to analyze the website for errors, fix technical and SEO errors, and initially optimize the site for search engines. There were problems in Search Console that prevented the blog pages from ranking. The site had meta tags for pages, but they were poorly optimized, and the site had low traffic.
As a result of the work, an audit was conducted to identify errors, and tasks were developed to correct each of them for the programmer. Errors for me to fix were also identified. To avoid problems with simultaneous error correction between me and the programmer, the programmer's side errors were corrected first, and I checked the correctness of their correction. Afterward, I corrected all the SEO-related errors.
The total number of errors was 26 out of more than 100+ possible, and errors were present on 67% of the site's pages. From my experience, this is not a lot, but there are projects with significantly more problems.
In my analysis, I categorize errors into three criteria: High criticality, medium, and low. Where a high level of criticality means a serious negative impact on the site or specific pages. Medium - an opportunity to improve results, low - recommendations. After all corrections and thorough checking, I sent the site for indexing.
As a result of the work done, we achieved an increase in search traffic, which can be seen in the graphs from the screenshot.
As a result of the analysis, systematic errors were found in blog content that could not be anticipated and corrected with the help of a programmer. Therefore, SEO recommendations for blog content on the site were developed for the client. This allowed the client to continue blogging in accordance with my SEO recommendations.
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Leonid Zamriy
 Khmelnitskyi 139 0
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Available for hire
137 Safes completed
1 arbitration
On the service 11 years
Offer work