Primary SEO optimization of the online store of textile products

CMS: Opencart
The company mainly works with wholesale and retail buyers of knitted fabrics. Works with the following types of fabrics: cool, stretch cool, interlock, ribana, stretch ribana, cashcorse, two-thread, two-thread with nachos, three-thread, three-thread with nachos.

What the client came with: It is necessary to initially optimize the site for search engines. Meta tags for pages were not registered on the site, and the site was closed from the index.

Performed actions:

Site analytics and settings:

Added analytics code to track traffic and user behavior.
A robots.txt file has been created to control the indexing of pages by search engines.

Optimizing meta tags:

Compiled and entered meta title and meta description for all pages of the site, according to the keywords and content of each page.
Tested and fixed h1 on site pages to increase their relevance.

Working with Google Search Console:

The site is connected to Google Search Console for monitoring and managing page indexing.
Added sitemap.xml to facilitate the process of indexing Google pages.


After that, the site was opened for indexing in Google search. Added sitemap.xml to Google Search Console


https://take.ms/NFDS1

Most of the critical errors were fixed on the site, but not all actions were carried out, as the client did not have the goal of entering the TOP 10 of the issue. This case shows that even optimization of meta tags for pages can bring results for the site in search.