Project Information
FainoQuiz is an organization that conducts offline quizzes and corporate events online/offline.
Task
Our task was to increase the number of regular players at offline events from 30 to 60 + new teams on themes and classics.
Also, to increase brand awareness in the market (number of followers, likes, increase in activity on the page).
What was immediately noted:
- It was decided to focus on the Kyiv branch, achieve good results, and then move on to other European branches, particularly Warsaw.
- To accomplish the task of increasing followers, it was decided to implement promotional campaigns through Instagram, and to increase the number of registrations for the game - performance tools.
Work
To achieve the desired results, we chose the goal of launching ads for direct messages and leads in the lead form on Facebook. This was the best fit for this situation because the website was not ready to accept leads, and through direct messages and the lead form, there was an opportunity to obtain contact details for further processing and selling the service.
Regarding increasing activity and followers on the Instagram page, we launched traffic campaigns with video creatives that explained the games, the format they take place in, how long they last, where they are held, and so on.
Service
An important point for us is customer convenience.
1. Daily reporting
1. We created a table for the client, taking into account the necessary metrics, profit calculations, and automated the filling process.
2. Detailed reporting presentation every 2 weeks
1. Once every two weeks, we held a call, summarized the work results, and made a plan for the next cooperation period. From our side, we conducted a detailed analysis and presented it to the client, also providing our conclusions on the advertising performance, suggestions, and recommendations on how to achieve even better results.
Results from the advertising cabinet (February - March)
With the help of interesting creatives and the right offers, we managed to bring over 80 teams to the games in two months of cooperation, most of whom became regular guests at FainoQuiz events.
Results on brand awareness
Thanks to the right creatives, we managed to acquire a target follower significantly cheaper than $1 and increase the audience of the Instagram page by 300+.
Number of new followers per month with a budget spent of ~ $150:
+ 339 followers
Summary
Advertising budget
$650
Teams | players involved
87
New followers
+339
FainoQuiz is an organization that conducts offline quizzes and corporate events online/offline.
Task
Our task was to increase the number of regular players at offline events from 30 to 60 + new teams on themes and classics.
Also, to increase brand awareness in the market (number of followers, likes, increase in activity on the page).
What was immediately noted:
- It was decided to focus on the Kyiv branch, achieve good results, and then move on to other European branches, particularly Warsaw.
- To accomplish the task of increasing followers, it was decided to implement promotional campaigns through Instagram, and to increase the number of registrations for the game - performance tools.
Work
To achieve the desired results, we chose the goal of launching ads for direct messages and leads in the lead form on Facebook. This was the best fit for this situation because the website was not ready to accept leads, and through direct messages and the lead form, there was an opportunity to obtain contact details for further processing and selling the service.
Regarding increasing activity and followers on the Instagram page, we launched traffic campaigns with video creatives that explained the games, the format they take place in, how long they last, where they are held, and so on.
Service
An important point for us is customer convenience.
1. Daily reporting
1. We created a table for the client, taking into account the necessary metrics, profit calculations, and automated the filling process.
2. Detailed reporting presentation every 2 weeks
1. Once every two weeks, we held a call, summarized the work results, and made a plan for the next cooperation period. From our side, we conducted a detailed analysis and presented it to the client, also providing our conclusions on the advertising performance, suggestions, and recommendations on how to achieve even better results.
Results from the advertising cabinet (February - March)
With the help of interesting creatives and the right offers, we managed to bring over 80 teams to the games in two months of cooperation, most of whom became regular guests at FainoQuiz events.
Results on brand awareness
Thanks to the right creatives, we managed to acquire a target follower significantly cheaper than $1 and increase the audience of the Instagram page by 300+.
Number of new followers per month with a budget spent of ~ $150:
+ 339 followers
Summary
Advertising budget
$650
Teams | players involved
87
New followers
+339