Sale of displays for smartphones
Contextual Advertising
Project Goal:
Increase turnover without losing profitability.
Scaling sales through optimization of advertising campaigns, a personalized approach to the audience, and effective bid management.
Implementation
▸ Strategy Development
Research of the niche, competitors, and target audience behavior.
Formation of key segments and interaction scenarios.
A/B testing of product offers, bidding strategies, and audience segmentation approaches.
▸ Campaign Setup
Implementation of conversion tracking through Google Tag Manager and GA4.
Optimization of work with Merchant Center and product feeds.
Use of Shopping Ads, Performance Max.
▸ Optimization
Analysis of key metrics: CTR, CPC, CPA, ROAS.
Disabling unprofitable audiences and product groups.
Testing new audiences, algorithmic bidding strategies, and automated scaling scenarios.
Increase turnover without losing profitability.
Scaling sales through optimization of advertising campaigns, a personalized approach to the audience, and effective bid management.
Implementation
▸ Strategy Development
Research of the niche, competitors, and target audience behavior.
Formation of key segments and interaction scenarios.
A/B testing of product offers, bidding strategies, and audience segmentation approaches.
▸ Campaign Setup
Implementation of conversion tracking through Google Tag Manager and GA4.
Optimization of work with Merchant Center and product feeds.
Use of Shopping Ads, Performance Max.
▸ Optimization
Analysis of key metrics: CTR, CPC, CPA, ROAS.
Disabling unprofitable audiences and product groups.
Testing new audiences, algorithmic bidding strategies, and automated scaling scenarios.