Luxury furniture sales in the USA

What was at the time of the request:
- Absence of promotion strategy
- Lack of reporting and analytics
- Chaotic and ineffective budget allocation

What I did:
- Analyzed the furniture market in the USA
- Created profiles of potential target audiences
- Prepared an advertising strategy with scaling potential
- Developed advertisements for each segment of the target audiences
- Conducted testing and analyzed results with strategy adjustments