Sale of displays for smartphones

Project Goal:

Increase turnover without losing profitability.
Scaling sales through optimization of advertising campaigns, a personalized approach to the audience, and effective bid management.

Implementation

▸ Strategy Development

Research of the niche, competitors, and target audience behavior.
Formation of key segments and interaction scenarios.
A/B testing of product offers, bidding strategies, and audience segmentation approaches.

▸ Campaign Setup

Implementation of conversion tracking through Google Tag Manager and GA4.
Optimization of work with Merchant Center and product feeds.
Use of Shopping Ads, Performance Max.

▸ Optimization

Analysis of key metrics: CTR, CPC, CPA, ROAS.
Disabling unprofitable audiences and product groups.
Testing new audiences, algorithmic bidding strategies, and automated scaling scenarios.