Sale of premium lingerie | Setup and management of Target
Social Media Advertising
The client is the online store Chantal Store, which specializes in retailing lingerie, sleep and leisurewear, swimsuits, and beach shorts for women and men. The store's assortment includes over 10 legendary international brands such as Chantal Thomass, Aubade, Marlies Dekkers, Chantelle, Passionata, Femilet, DKNY, Dim, Wonderbra, Oscalito, Marjolaine, SNI, Shock Absorber.
The store's operating region is Ukraine.
Target Audience
Chantal Store primarily targets women and men aged 20 to 50 who are interested in high-quality socks, tights, lingerie, and pajamas from well-known brands.
The main tasks set for the advertising campaign included:
- Lead and sales generation.
- Attracting targeted traffic to the website.
- Optimizing customer acquisition cost (CPA) and cost per lead (CPL).
Solution
To achieve the set goals, a comprehensive strategy for targeted advertising on social media platforms Facebook and Instagram was developed and implemented. This strategy was based on deep audience segmentation and a multi-stage approach to the sales funnel.
The logic of audience segmentation and targeting setup principles: Targeting was based on interests, demographics, geography, and behavioral factors. The following key audience segments were identified:
Interest-based audiences (B2C Segment):
- Users aged 20-50 in Ukraine interested in DIM socks.
- Women aged 20-50 in Ukraine interested in DIM tights.
- Women aged 20-50 in Ukraine interested in Passionata lingerie.
- Women aged 20-50 in Ukraine interested in DKNY pajamas.
- Women aged 20-50 in Ukraine interested in discounts for "Black Friday."
- Campaigns were also launched for specific collections, such as "Fluers," and offers from brands like Aubade.
The store's operating region is Ukraine.
Target Audience
Chantal Store primarily targets women and men aged 20 to 50 who are interested in high-quality socks, tights, lingerie, and pajamas from well-known brands.
The main tasks set for the advertising campaign included:
- Lead and sales generation.
- Attracting targeted traffic to the website.
- Optimizing customer acquisition cost (CPA) and cost per lead (CPL).
Solution
To achieve the set goals, a comprehensive strategy for targeted advertising on social media platforms Facebook and Instagram was developed and implemented. This strategy was based on deep audience segmentation and a multi-stage approach to the sales funnel.
The logic of audience segmentation and targeting setup principles: Targeting was based on interests, demographics, geography, and behavioral factors. The following key audience segments were identified:
Interest-based audiences (B2C Segment):
- Users aged 20-50 in Ukraine interested in DIM socks.
- Women aged 20-50 in Ukraine interested in DIM tights.
- Women aged 20-50 in Ukraine interested in Passionata lingerie.
- Women aged 20-50 in Ukraine interested in DKNY pajamas.
- Women aged 20-50 in Ukraine interested in discounts for "Black Friday."
- Campaigns were also launched for specific collections, such as "Fluers," and offers from brands like Aubade.