Product Analytics: Media Streaming Case (Amplitude)

Conducted a comprehensive analysis of user experience for a streaming service. The project demonstrates the ability to work with large datasets and transform them into understandable business reports.

What was implemented:

Funnel Analysis:
Identification of "bottlenecks" in onboarding where the product loses users. Segmentation by platforms (iOS, Android, Web).

Retention Analysis:
Assessment of audience loyalty and construction of user return graphs (bar charts).

Engagement Analysis:
Calculation of average events per user (Average Events) and monitoring of daily activity.

Pathfinder:
Visualization of actual user behavior scenarios after registration.

Result:
A ready interactive dashboard in Amplitude that allows the business to make decisions based on numbers, not assumptions. #Amplitude