Project: GhostTree — E-commerce landing page for a cosmetics manufacturer
Task:
Develop a conversion-focused one-page online store (Landing Page + WooCommerce) for a company specializing in the production of professional camouflage models (Starlink, REB, generators). The main requirement: strict military style, high loading speed, and maximum convenience for placing orders.
Completed works:
1. Design and Layout
An interface has been created in a restrained military style that corresponds to the specifics of the products.
A visual concept has been implemented using tactical elements and thematic graphics.
Convenient navigation has been developed through anchor links for instant transition between product categories (Starlink models, equipment, contacts).
2. Technical Implementation (WordPress + Elementor + WooCommerce)
WooCommerce customization: The standard functionality of the store has been adapted to the landing format. A seamless purchasing process has been configured.
Content integration: The ability to add video demonstrations of model assembly directly into the product gallery has been implemented to increase trust and conversion.
Checkout Optimization: The order form has been cleared of unnecessary fields (indexes, countries, etc.), leaving only critically important data for quick "one-click" purchases.
3. Logistics and Payment
Delivery methods have been integrated and configured: Nova Poshta (with automatic branch selection) and Ukrposhta.
The payment method "Cash on Delivery" has been set as the main tool for this niche.
A system of automatic notifications about new orders to the administrator's email has been established.
4. Technical Setup and Optimization
Deep server-side and PHP parameter tuning has been conducted for stable operation of heavy graphic elements.
Page loading speed has been optimized for the site to function correctly even under weak mobile internet conditions.
Result:
A fully ready-to-launch sales tool with integrated logistics has been created. The site is professionally displayed on all types of devices, maintaining readability and interface convenience.
Technology Stack:
WordPress, Elementor, WooCommerce, PHP, CSS3, Google Ads Ready.
Develop a conversion-focused one-page online store (Landing Page + WooCommerce) for a company specializing in the production of professional camouflage models (Starlink, REB, generators). The main requirement: strict military style, high loading speed, and maximum convenience for placing orders.
Completed works:
1. Design and Layout
An interface has been created in a restrained military style that corresponds to the specifics of the products.
A visual concept has been implemented using tactical elements and thematic graphics.
Convenient navigation has been developed through anchor links for instant transition between product categories (Starlink models, equipment, contacts).
2. Technical Implementation (WordPress + Elementor + WooCommerce)
WooCommerce customization: The standard functionality of the store has been adapted to the landing format. A seamless purchasing process has been configured.
Content integration: The ability to add video demonstrations of model assembly directly into the product gallery has been implemented to increase trust and conversion.
Checkout Optimization: The order form has been cleared of unnecessary fields (indexes, countries, etc.), leaving only critically important data for quick "one-click" purchases.
3. Logistics and Payment
Delivery methods have been integrated and configured: Nova Poshta (with automatic branch selection) and Ukrposhta.
The payment method "Cash on Delivery" has been set as the main tool for this niche.
A system of automatic notifications about new orders to the administrator's email has been established.
4. Technical Setup and Optimization
Deep server-side and PHP parameter tuning has been conducted for stable operation of heavy graphic elements.
Page loading speed has been optimized for the site to function correctly even under weak mobile internet conditions.
Result:
A fully ready-to-launch sales tool with integrated logistics has been created. The site is professionally displayed on all types of devices, maintaining readability and interface convenience.
Technology Stack:
WordPress, Elementor, WooCommerce, PHP, CSS3, Google Ads Ready.