Project: Instagram design for Togetthere (Hebrew+ru)

Role: Visual Designer and AI‑Content Stylist
Task:
Creating the visual style of an Instagram account aimed at immigrants in Slovakia from Israel. The main goal is to produce video content with almost all material generated using neural networks.
What has been done:
- AI avatars HeyGen: serve as speaking speakers in Reels and Stories — the content faces are fully synthesized using HeyGen technologies.
- Video sequence generation: for each clip, a video sequence was created, generated by neural networks, including backgrounds, scenes, and transitions.
- Templates and synchronization: AI scripts and video clips in a unified style were used, allowing for smooth content flow without constant manual adjustments.
- Brand styling: all videos are designed in the project's corporate colors, with compact logos and stylized inserts, maintaining visual identity.
- Scalable production: AI workflows were developed to ensure rapid production of new videos with minimal involvement from the designer-editor.
Tools and technologies:
- HeyGen (for creating speaking avatars)
- AI-generated video sequences (e.g., using RunwayML, Pika Labs, or other engines)
- Figma / Premiere Pro / After Effects
- Scripts based on LLM and API integration for automating video production
Results:
- Over 90% of video content was produced via AI, significantly speeding up the release of clips and Stories.
- Consistent visual style aligned with key messages about life and relocation.
- Ability to quickly scale the project, releasing 3–5 clips per week without overloading the team.