Project: Instagram design for @7souls.fin.planning

Client: Financial company 7Souls (Israel)
Role: Visual content designer with AI application
Task:
Create a visual style for Instagram for a financial account dedicated to income tax refunds ("pitsuim") and pension issues in Israel. The main goal is to generate visual content through neural networks and adapt covers to the brand.
What was done:
- Image generation (about 80% of all visual content): created unique post and Reels covers, as well as visual elements using neural networks.
- AI templates: set up templates for Reels and carousels, ensuring a unified style and quick scalability.
- Visual branding: covers made in corporate colors and harmoniously integrated into the overall Instagram feed style, solving the task of aesthetic integration and brand recognition.
- Content–AI synergy: designed covers for content about tax refunds and pension payments, considering key topics.
- Website integration: cover templates considered future integration of the Instagram feed into the corporate website.
Tools and technologies:
- AI generation (Midjourney, DALL·E, Stable Diffusion — depending on tasks)
- Figma, Photoshop
- LLM script setup for design automation
Results:
- 80% of visual content was generated using AI, allowing for rapid scaling of posts and Reels.
- Unified visual style on Instagram, stylistically and color-wise matching the company's corporate design.
- Efficient preparation of templates for further use on the website, without the need to create each visual manually.