Logo Design for PollyAnna New York
Logo Design
Objective:
Create a recognizable, minimalist logo that reflects the brand’s aesthetic: femininity, strength, and relevance.
The logo needed to look great both on clothing tags and across digital platforms (Instagram, Shopify, packaging).
What was done:
– Competitor research (Reformation, Staud, The Frankie Shop)
– Typography-based composition built around the brand name
– Balanced a classic feel (PA — bold serif) with modernity (name — geometric sans)
– Designed a black-and-white logo with a monogram accent
– Tested on key brand assets: tags, lookbooks, social media, labels
Result:
– A logo that fits premium positioning
– Strong readability even at small sizes
– Cohesive brand identity across all communication channels
Create a recognizable, minimalist logo that reflects the brand’s aesthetic: femininity, strength, and relevance.
The logo needed to look great both on clothing tags and across digital platforms (Instagram, Shopify, packaging).
What was done:
– Competitor research (Reformation, Staud, The Frankie Shop)
– Typography-based composition built around the brand name
– Balanced a classic feel (PA — bold serif) with modernity (name — geometric sans)
– Designed a black-and-white logo with a monogram accent
– Tested on key brand assets: tags, lookbooks, social media, labels
Result:
– A logo that fits premium positioning
– Strong readability even at small sizes
– Cohesive brand identity across all communication channels