Promotion of a family psychology blog
Social Media Advertising
What the client brought
Maria created a new Instagram page because the old one was put in a "shadow ban" after giveaways. There were almost no followers, and expertise needed to be built from scratch.
- Theme: family psychology
- There was one reel that went viral in recommendations, but there was no content system and funnel
- Warm-up and traffic were launched for the first time
What tasks were set
- Bring 10,000 TARGETED followers to the blog (! ultimately more than 36,000 came) - girls and women interested in family psychology, the topic of male-female relationships, and the development of their femininity/sexuality.
- Prepare the page and blog for the long-term launch of courses.
What was done
- Analyzed the market of competitors - blogs on similar topics, psychologists. Popular blogs in the CIS and abroad.
- Developed a promotion plan and content funnel strategy: reels → profile → engagement → subscription
- Formulated a subscriber acquisition strategy through Reels Ads focusing on engaging and expert content
- Tested different scenarios for Reels and presentation: from expert studio reels to checklist content
- Developed a guide for the lead magnet and connected a chatbot for automation of delivery
- Conducted audience segmentation and hypothesis testing based on interests
- Analyzed conversions for each creative: tracking which ad campaigns actually lead to subscriptions
- Optimized the cost per subscriber to consistently low values (0.25$ and below)
- Ensured even scaling of the budget with efficiency control
- Built a system for stable subscriber acquisition, suitable for scaling and launching courses
Results
- During the time working on the project (work is ongoing), 36,463 targeted subscribers were gained at an average cost of 0.25$, which is 2-3 times lower than the average market cost per subscriber
- Conversion from profile visits to subscriptions: 32.73%, in recent months - up to 80%
- The blog grew to 30K+ active audience - an excellent base for further launches :)
*You can find more details with screenshots of results and feedback at the link
Maria created a new Instagram page because the old one was put in a "shadow ban" after giveaways. There were almost no followers, and expertise needed to be built from scratch.
- Theme: family psychology
- There was one reel that went viral in recommendations, but there was no content system and funnel
- Warm-up and traffic were launched for the first time
What tasks were set
- Bring 10,000 TARGETED followers to the blog (! ultimately more than 36,000 came) - girls and women interested in family psychology, the topic of male-female relationships, and the development of their femininity/sexuality.
- Prepare the page and blog for the long-term launch of courses.
What was done
- Analyzed the market of competitors - blogs on similar topics, psychologists. Popular blogs in the CIS and abroad.
- Developed a promotion plan and content funnel strategy: reels → profile → engagement → subscription
- Formulated a subscriber acquisition strategy through Reels Ads focusing on engaging and expert content
- Tested different scenarios for Reels and presentation: from expert studio reels to checklist content
- Developed a guide for the lead magnet and connected a chatbot for automation of delivery
- Conducted audience segmentation and hypothesis testing based on interests
- Analyzed conversions for each creative: tracking which ad campaigns actually lead to subscriptions
- Optimized the cost per subscriber to consistently low values (0.25$ and below)
- Ensured even scaling of the budget with efficiency control
- Built a system for stable subscriber acquisition, suitable for scaling and launching courses
Results
- During the time working on the project (work is ongoing), 36,463 targeted subscribers were gained at an average cost of 0.25$, which is 2-3 times lower than the average market cost per subscriber
- Conversion from profile visits to subscriptions: 32.73%, in recent months - up to 80%
- The blog grew to 30K+ active audience - an excellent base for further launches :)
*You can find more details with screenshots of results and feedback at the link