Promotion of courses for psychologists

What the client brought
Before our collaboration began, Olesya had already tried to launch advertising several times with different specialists, but unsuccessfully. None of the attempts brought stable results or sales.

Money was spent on advertising.
Sales were episodic or absent.
Trust in advertising was at zero.

At the same time:
- strong expert
- live products
- real demand from the audience

It was not the advertising as a tool that did not work, but the approach to it.

What tasks were set
- Set up effective advertising that does not waste the budget but brings targeted people
- Attract subscribers and leads at a reasonable price - focusing on psychologists, social workers, volunteers, and people with disabilities
- Bring the audience to new courses without marathons and long warming-ups
- Create not a one-time result, but a model that can be repeated and scaled

What was done
- Analyzed previous launches and the reasons why they did not work
- Repackaged offers and presentation scenarios under real triggers of the target audience (psychologists, volunteers, people with disabilities)
- Completely redesigned the landing page: simplified the structure, strengthened the accents, shortened the customer journey to purchase
- Created a new system of creatives: expert, engaging, storytelling
- Developed a system of regular launches: every month or two - a new product
- Established working connections → stable flow of leads and sales
- Connected analytics and automatic performance control: disabling weak connections, scaling successful ones
- Updated and optimized funnels for each course based on the results of previous launches

Results

First month. Test without implementing the system
At the start, I:
- packaged the product for advertising
- selected a working audience
- structured the presentation in the creatives
- provided specific recommendations for the landing page and funnel
But changes in the funnel and sales structure were not implemented.

As a result:
- the budget was spent
- advertising brought "clicks"
- sales - 0
This was a telling moment:
advertising cannot pull a weak or unprepared sales system.

Second month. Working by the system
From the second month, the client:
- completely redesigned the funnel
- simplified the customer journey
- strengthened the offer and sales logic
- implemented all key recommendations

Result for the same product:
- ROAS 1393.81%
- 32 sales
- stable profitability already in the first full launch
Then we simply scaled the working model.

Summary after several months of work
- advertising budget: $2,467
- leads: 514
- average CPL: $4.80
- sales: 91
- revenue: $19,312
- net profit: $16,845
- average ROAS: 682%
- in individual launches ROAS 1200–1400%+
Launches are for different products.
The system adapts rather than being rebuilt from scratch each time.
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This case clearly shows the difference between "just launching advertising" and building a system.
When the funnel was not ready, the advertising honestly showed this. After the client implemented the proposed changes, the same product began to consistently generate sales and high profitability.

As a result, advertising became not a one-time attempt but a working sales channel that scales from launch to launch.

*You can find more details about the results and feedback through the link in the work details.