Promoting in Gooogle Ads Autokrassen.nl (Netherlands)

Client: An auto service near Rotterdam specializing in scratch removal and car paint surface restoration.

What was done
— Conducted an audit of advertising campaigns for the last 6 months. Decided not to fix old campaigns, but launch new ones from scratch.
— Fixed conversion tracking: some events were missing due to lack of Google Consent Mode compliance. Implemented a cookie banner via a third-party service, which enabled proper data transfer to Google Ads and GA4.
— SEO audit of the website: identified errors affecting ad performance. Prepared recommendations and a technical task for developers.
— Launched a Performance Max campaign targeting key commercial queries.
— Launched search campaigns for different services: spot repair, scratch removal, car painting.
— Ongoing optimization: testing new formats (e.g., AI Max), working with creatives and budgets.

Results
— Reduced cost per lead: from €21.49 to €7.44 (–65.38%).
— Increased number of leads: from 199 to 1,160 in the same period (+482.9%).
— Scaled the budget: increased daily spend from €25 to €125 while maintaining high efficiency.
— Improved search visibility: top impression share grew from 71.8% to 80.2%, and absolute top impression share rose from 39.6% to 62.3%.