Promotion of Craft Cheese Manufacturers

The goal of the project:
Connecting new customers for the first purchase.
Keeping customers on re-order.
Maintain the target price of the order.

The Decision:
It was decided to go the “academic” path.

We launch advertising campaigns on different channels:
Tick Stream, Instagram - work with bloggers. for covering.
Meta Ads is Conversion. for sale.
Meta Ads is recognizable. for the retention.
Google Ads is a Google Shopping. for presence and sale.

In Meta Ads, we break down traffic to different audiences and broadcast each of them different messages, depending on the stage of the enemy they are:
Cold audience - broadcasting knowledge messages about products, with a detailed review
They know, but have not yet bought - the products are transmitted from the UTP on the first order.
Buyed - content is transmitted for the beauty, love for the brand.

The conclusions:
The customer is fully satisfied with the results and the price of the order. Thanks to the combination of all actions, new solutions were found in the promotion of this product.