Promotion of mobile add-ons
The goal of the project:
Connecting customers for a 7-day trial period.The Decision:
It was decided to launch advertising in Google Ads, and that is:
Search Advertising (TV channels, movies, series, general requests, brand requests)
Dynamic campaign
CSM (Cold Auditorium and Remastered)
YouTube Video Campaign
Discivery Campaign
Specifically in the new account, advertising campaigns were allocated to the UAC app (to avoid cannibalization of traffic between companies).The 2ndFacebook Ads is:
- Manual and automatic campaigns for installing applications
- Conversion campaign on the website (test period registration)
Hypotheses were tested by audiences, creative concepts.Effectively managed the advertising budget even at $45,000 a day, only in Meta.The conclusions:
The customer is completely satisfied with the results.Current advertising campaigns are scaled, new formats of advertising are being tested.The company has fully attached to the market of Ukraine in TOP 2 for a year of work with me and started expansion to other countries.The name of the project is not announced within the framework of the NDA.
Connecting customers for a 7-day trial period.The Decision:
It was decided to launch advertising in Google Ads, and that is:
Search Advertising (TV channels, movies, series, general requests, brand requests)
Dynamic campaign
CSM (Cold Auditorium and Remastered)
YouTube Video Campaign
Discivery Campaign
Specifically in the new account, advertising campaigns were allocated to the UAC app (to avoid cannibalization of traffic between companies).The 2ndFacebook Ads is:
- Manual and automatic campaigns for installing applications
- Conversion campaign on the website (test period registration)
Hypotheses were tested by audiences, creative concepts.Effectively managed the advertising budget even at $45,000 a day, only in Meta.The conclusions:
The customer is completely satisfied with the results.Current advertising campaigns are scaled, new formats of advertising are being tested.The company has fully attached to the market of Ukraine in TOP 2 for a year of work with me and started expansion to other countries.The name of the project is not announced within the framework of the NDA.