Promotion of a beauty salon through targeted advertising

The main goal is to increase the number of clients through targeted advertising on Instagram.
Analysis of current clients: key demographic characteristics of clients have been identified (age, gender, location). Defining the target audience: women aged 25-45 living within a 5 km radius of the salon, interested in beauty and self-care.
Creation and setup of advertising campaigns. Targeted advertising campaigns set up with a targeting radius of 5 km around the salon. A pixel has been installed on the salon's website to track conversions and user behavior. Short videos (15-30 seconds) were used, showing the service delivery process and "before and after" results, including client testimonials and promotional offers. Retargeting has been set up for website visitors and users who interacted with previous ads.
Result. The average cost per message was $2.2. The total number of messages per month was 54. The number of bookings increased by 35%, exceeding the initial goal due to an effective advertising strategy. The advertising campaign reached a large number of new users, increasing the salon's recognition in the local community.