Promotion of a psychologist on Instagram and Facebook

Project description. A psychologist from Kyiv, specializing in stress and anxiety management. Target audience - people aged 25-45 living in Ukraine who are interested in improving their mental health. Promotion goals: increase the number of messages from potential clients, attract new clients for consultations.
Promotion strategy. Content plan: 3 posts per week on Instagram and Facebook. Content includes motivational quotes, educational videos, client testimonials. Advertising campaigns: targeted ads on both platforms using Facebook Ads Manager. The advertising is aimed at increasing the number of messages. Audience engagement: responding to comments and messages, conducting live streams to address followers' questions. The advertising budget was $10 per day (a total of $600 for two months). The cost per lead was $1.9, and the return on advertising investment (ROMI) was 1:3.45.
Conclusions. Promoting the psychologist on Instagram and Facebook to increase the number of messages through targeted advertising and active audience engagement proved effective. Regular content updates and analysis of the effectiveness of each campaign helped optimize results and achieve a significant increase in the number of messages and new clients.