Promotion of coffee manufacturer in Meta (Facebook) Ads

Goals: increase the number of clients and sales through advertising on #Instagram.

My solution: detailed business briefing and analysis of the Instagram profile, fixation of KPI and ROMI at the beginning - preparation, creation, coordination, and launch of advertising - testing various hypotheses, statistical analysis, campaign optimization - conclusions, report, and actual results.

Work results:
- tested different types of creatives - photos, videos, carousel.
The best performing were static creatives with wholesale pricing.
- 6 different types of audiences based on interests, behavior, and brand recognition - the best performing was one TOF and one MOF audience.
- remarketing was also launched after the first month of work.

Generated 189 direct messages at an average cost of $3.65.
Received 23 wholesale orders totaling $3,024.
Profit from advertising amounted to $2,334 (taking into account the advertising budget).
Net profit (excluding marketing expenses, i.e., our collaboration and advertising budget) - $1,934.