Promotion, lead generation for online training (digital, IT)

My client is an online and offline school for children and adults that offers educational courses in various fields: IT (development, testing), digital (project management), design (3D design, UX/UI design), etc.

The situation at the beginning of our collaboration: there was no stable flow of leads and enrollments, groups were not filling up, and the average cost per lead in the accounts was $15-25.

What did I do?
- conducted an audit and analysis of the current situation
- analyzed competitors
- created a promotion strategy
- created creatives that were approved by the client
- launched campaigns for various educational directions
- optimization
You can see the results in the screenshots - the average cost per lead is $6, Cost Per Acquisition (CPA) has significantly decreased, and thanks to additional remarketing campaigns, the Lifetime Value (#LTV) has increased, as well as overall revenue from promotion.

I would be happy to discuss your project so you can understand why it didn't work out before!