Promotion of food delivery (sushi, burgers, salads) | Mr.Krabs
Social Media Advertising
What we implemented:
Content recommendations:
Stories:
Daily promotions: messages about discounts on popular dishes (for example, “-20% on sushi set today until 18:00”).
Interactivity: polls on favorite dishes or questions: “Which set should I bring you today?”.
Emphasis on speed: videos with timers or the phrase “Your sushi is faster than you think”.
Reels and posts:
Cooking process: short videos about making rolls or preparing burgers.
Reviews: customers share their impressions of the food and service.
Focus on emotions: photos and videos of festive moments with Mr. Krabs orders.
Working with the website:
Optimization of the order web form: minimum steps and mandatory fields.
Integration of feedback through a chatbot or online consultant to assist customers.
Implementation of automatic promo codes for new website users.
Advertising campaigns:
Goal: "Conversions" for orders from the website.
Audiences:
Residents of Dnipro aged 20–45, interests: food delivery, restaurants, sushi, fast food.
Remarketing to those who visited the website or added dishes to the cart but did not complete the order.
Creatives:
Photos of bright dishes with texts: “Hungry? Order sushi in just 49 minutes!”.
Videos with delivery speed animation or customer reviews.
Unique offers:
Welcome bonus: 10% discount on the first order.
Promotion: free delivery on orders over a certain amount.
Dish giveaways among followers on social media.
Results:
Number of purchases through the website: 191
Cost of purchase: $3.35
Average check: 540 UAH
Thanks to modern advertising solutions, a well-thought-out content strategy, and work on the website, Mr. Krabs was able to increase the number of orders and strengthen the brand's position as one of the fastest and tastiest food delivery services in Dnipro.
#target #targetedadvertising #SMM-promotion #Instagram #Advertising #advertisinginsocialmedia
Content recommendations:
Stories:
Daily promotions: messages about discounts on popular dishes (for example, “-20% on sushi set today until 18:00”).
Interactivity: polls on favorite dishes or questions: “Which set should I bring you today?”.
Emphasis on speed: videos with timers or the phrase “Your sushi is faster than you think”.
Reels and posts:
Cooking process: short videos about making rolls or preparing burgers.
Reviews: customers share their impressions of the food and service.
Focus on emotions: photos and videos of festive moments with Mr. Krabs orders.
Working with the website:
Optimization of the order web form: minimum steps and mandatory fields.
Integration of feedback through a chatbot or online consultant to assist customers.
Implementation of automatic promo codes for new website users.
Advertising campaigns:
Goal: "Conversions" for orders from the website.
Audiences:
Residents of Dnipro aged 20–45, interests: food delivery, restaurants, sushi, fast food.
Remarketing to those who visited the website or added dishes to the cart but did not complete the order.
Creatives:
Photos of bright dishes with texts: “Hungry? Order sushi in just 49 minutes!”.
Videos with delivery speed animation or customer reviews.
Unique offers:
Welcome bonus: 10% discount on the first order.
Promotion: free delivery on orders over a certain amount.
Dish giveaways among followers on social media.
Results:
Number of purchases through the website: 191
Cost of purchase: $3.35
Average check: 540 UAH
Thanks to modern advertising solutions, a well-thought-out content strategy, and work on the website, Mr. Krabs was able to increase the number of orders and strengthen the brand's position as one of the fastest and tastiest food delivery services in Dnipro.
#target #targetedadvertising #SMM-promotion #Instagram #Advertising #advertisinginsocialmedia