Promotion of a Ukrainian clothing brand through advertising on Meta ADS.
Social Media Marketing (SMM)
Teamv.ua — a Ukrainian clothing brand that offers modern and stylish items for women and men. They focus on creating a comfortable wardrobe for everyday use, combining quality, current trends, and affordable prices.
Task: Reduce the cost per lead to improve the profitability of Teamv.ua's business.
What we implemented:
Content recommendations:
Stories: Recommendation to increase the number of stories per day to enhance audience engagement.
Format: Use of interactive story formats, such as polls, questions, quizzes, to stimulate subscriber activity.
Posts and Reels: Recommendations on posting frequency, using video content in reels to increase reach and attract customers.
Recommendations for working with the Direct Manager:
Optimization of responses to clients in Direct — response speed, personalization of offers, improving communication quality.
Replacement of active advertising campaigns:
Replacing "Traffic" campaigns with "Engagement" campaigns, which allowed for a reduction in cost per lead and increased its effectiveness.
Position testing:
Tested all top positions and second-line positions using A/B testing to determine the best combinations. After identifying the most effective combinations, we scaled the results for further use.
Results:
Average CTR: 3.2%
Conversion: 13.1%
Cost per lead: $1.42
Cost per sale: $10.22
Average check: 2145 UAH
Thanks to the implemented recommendations and effective position testing, Teamv.ua was able to significantly reduce the cost per lead and improve the overall profitability of the business.
Task: Reduce the cost per lead to improve the profitability of Teamv.ua's business.
What we implemented:
Content recommendations:
Stories: Recommendation to increase the number of stories per day to enhance audience engagement.
Format: Use of interactive story formats, such as polls, questions, quizzes, to stimulate subscriber activity.
Posts and Reels: Recommendations on posting frequency, using video content in reels to increase reach and attract customers.
Recommendations for working with the Direct Manager:
Optimization of responses to clients in Direct — response speed, personalization of offers, improving communication quality.
Replacement of active advertising campaigns:
Replacing "Traffic" campaigns with "Engagement" campaigns, which allowed for a reduction in cost per lead and increased its effectiveness.
Position testing:
Tested all top positions and second-line positions using A/B testing to determine the best combinations. After identifying the most effective combinations, we scaled the results for further use.
Results:
Average CTR: 3.2%
Conversion: 13.1%
Cost per lead: $1.42
Cost per sale: $10.22
Average check: 2145 UAH
Thanks to the implemented recommendations and effective position testing, Teamv.ua was able to significantly reduce the cost per lead and improve the overall profitability of the business.